Straight from the man himself on his website - Jeremy.com
Over the years, I’ve read thousands of posts regarding the Classic Superstars line of Jakks WWE action figures. One consistent element of the posts is the passion displayed by the collector community.
The Classic Superstars line is a celebration of the history of the wrestling business… not just the absolutely most important moments of the wrestling business. The goal is all-inclusive, everything - the good, the bad and the ugly. Most importantly, the Classic Superstars line is NOT the Hall of Fame of wrestling. If it were Hall of Fame caliber only, the number of figures would be greatly limited. The line would be here and gone in the blink of an eye.
Each line-up of Classic Superstars will include slam dunk, every collector must have figures. What separates this line from almost all other collector brands (Star Wars and McFarlane style figures as exceptions) is that we do take the risk to jump deep into the secondary and tertiary superstars. We throw the hail mary.
For every collector who doesn’t like the fact that a Tank Abbott or a celebrity like Andy Kaufman (who we’d like to sign) is part of the line, your concerns and passion is noted. Also of note is this… Whenever we introduce a celebrity from another field into the Classic Superstars line, we achieve incremental interest in the line as a whole. More interest = more chance to maintain shelf space at retail over the long-haul.
If we’re going to maintain Classic Superstars through CS #30, we’re going to have a fair representation of the good, the bad and the ugly; A really strong representation of the history of wrestling; A deep line that is reflective of a mix of A-level, B-level and C-level talent.
The alternative is going to a Hall of Fame scenario and blowing this out for the next 9-12 months.
Don’t kid yourselves - the idea of driving huge sales on only the A-level superstars is a strategy that most companies would employ. It’s just not my strategy.
So, here’s to CS #30. If we make it there it will be on the back of Tank and several others who stir the pot.