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 Post subject: New Look for Transformers
PostPosted: Mon Jan 20, 2014 5:17 am 
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Killer Moth Fanatic
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Hasbro is redesigning its Transformers toy lines to coincide with the 30th anniversary of the brand and the upcoming movie. Some of the toys will transform in a single step. They are intended for parents and kids who found the transformations too challenging. The prototypes look interesting; some are spring-loaded and others change with a simple flip.

But Hasbro will still make toys with more complex transformations for adult collectors :D


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 Post subject: Re: New Look for Transformers
PostPosted: Mon Jan 20, 2014 6:45 am 
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Armored Avenger of Arduous Aspirations
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:roll:

Come on! We've dumbed down so many things in our society.

Now we're gonna dumb down Transformers?

In a way, they already do this with the complexity levels on the side of the package.

Plus, you kinda buried the lead, Greg. Based on the last few paragraphs, it looks like the Generations subline is done. :evil:

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 Post subject: Re: New Look for Transformers
PostPosted: Mon Jan 20, 2014 9:50 am 
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Damn you, Autocorrect!
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Which is why I've switched to Masterpiece. Awesome figures!

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 Post subject: Re: New Look for Transformers
PostPosted: Mon Jan 20, 2014 1:16 pm 
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Can't disagree, but they are too expensive generally. I own a handful, but I couldn't afford to go for completion.

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 Post subject: Re: New Look for Transformers
PostPosted: Mon Jan 20, 2014 1:30 pm 
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Frequency wrote:
Which is why I've switched to Masterpiece. Awesome figures!


Not gonna lie, the new masterpiece figures from Hasbro are ace. Meanwhile, we'll soon be getting wheel jack from Takara.


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 Post subject: Re: New Look for Transformers
PostPosted: Tue Jan 21, 2014 11:42 am 
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Shellhead wrote:
Plus, you kinda buried the lead, Greg. Based on the last few paragraphs, it looks like the Generations subline is done. :evil:


The news that adult collectors really want! :D


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 Post subject: Re: New Look for Transformers
PostPosted: Wed Jan 22, 2014 8:48 am 
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Shellhead wrote:
Can't disagree, but they are too expensive generally. I own a handful, but I couldn't afford to go for completion.


Yeah I've only been getting the Autobot Cars; Prowl, Bluestreak, etc.

Wheeljack is going to be awesome!

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 Post subject: Re: New Look for Transformers
PostPosted: Thu Jan 23, 2014 10:29 am 
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Shellhead wrote:
:roll:

Come on! We've dumbed down so many things in our society.

Now we're gonna dumb down Transformers?

I don't blame them. When I was a kid Transformers used to be easy and fun. Any kid could do it. Now it seems like every bot I do I have a hard time snapping into vehicle mode or cutting my fingers when I have to reattach one of the pieces that invariably snaps off.
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In a way, they already do this with the complexity levels on the side of the package.

Plus, you kinda buried the lead, Greg. Based on the last few paragraphs, it looks like the Generations subline is done. :evil:

That however DOES suck. There is an answer to this though. Just do some straight up reissues of the simple G1 toys from the 80's. I'd buy those in a heartbeat.

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 Post subject: Re: New Look for Transformers
PostPosted: Thu Jan 23, 2014 12:19 pm 
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With the new movie coming up, I think Hasbro is going to shift their resources away from non-movie lines for a bit to focus on the movie toys. I think they'll run that line alongside the MP line but not much else.


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 Post subject: Re: New Look for Transformers
PostPosted: Thu Jan 23, 2014 7:53 pm 
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So I'll never get my Generations Arcee?


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 Post subject: Re: New Look for Transformers
PostPosted: Fri Jan 24, 2014 6:05 am 
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Fone Bone wrote:
I don't blame them. When I was a kid Transformers used to be easy and fun. Any kid could do it. Now it seems like every bot I do I have a hard time snapping into vehicle mode or cutting my fingers when I have to reattach one of the pieces that invariably snaps off.



I never played with Transformers as a kid, but I bought one recently as research for this article, just to see what it was like. The instructions had 26 steps to complete the transformation. I gave up after five.


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 Post subject: Re: New Look for Transformers
PostPosted: Mon Feb 03, 2014 10:11 pm 
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tanglevine wrote:
So I'll never get my Generations Arcee?

Actually quite the contrary bbts has a pre-order up for her and chromia.

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 Post subject: Re: New Look for Transformers
PostPosted: Sun Feb 16, 2014 2:05 am 
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Another way to sum up the story is that, in addition to the more complicated toys Hasbro is continuing to produce for older collectors, they will also produce simpler versions for kids.

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 Post subject: Re: New Look for Transformers
PostPosted: Sun Feb 16, 2014 3:29 am 
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Look at it like this, they aren't dumbing them down, they are creating new version to increase their install base.

Easier toys will be more attractive to parents who will buy them for small less skilled children who cant do the complicated transformations
thus creating potential fans at an earlier age who will continue to buy transformers as they get older.

Kinda like cigarette companies hooking younger people with Joe Camel to make more money and created an install base. Same concept but
obviously that model depends on addiction whereby the toy model depends on....okay, same model haha.

Anyhow the younger you can get kids hooked on the toys the better it ends up being cuz they will likely stick around and continue buying the toys
as they get older and adept at changing them.

Its a smart business move and shouldn't affect older collectors because there are still plenty of products that will appeal to those older folks.

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 Post subject: Re: New Look for Transformers
PostPosted: Sun Apr 13, 2014 12:57 pm 
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Daniel Pickett
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It's not really "dumbing down" as we have now seen from Toy Fair. It's just targeting different TF sub lines to different age groups so that all can enjoy. And after seeing these new, easier TF operate in person, I've got to say they are pretty cool. If they were giving up the more advanced "collector" line I would understand fans being upset. This is just another way to help the brand reach more fans.


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