Saw a commercial last night. It was for the Star Wars edition of Kraft Mac and Cheese.
Little boy being shown around his father's "collectibles" room. Star Wars toys, still in their boxes, and Star Wars Mac and Cheese, still in the box. The father (and it's a wonder someone who's that big of a toy nerd/geek/whatever managed to breed) is explaining to the little boy that the toys are not to be opened. They're for collecting. The same with the mac and cheese. It's not intended for eating, it's for collecting.
So the kid, perfectly deadpan, says, "Toys that can't be played with and mac and cheese that can't be eaten? This is a room of lies!"
Annnd -- two-thirds of the toy collectors on the face of the planet are absolutely scandalized, and I was nearly on the floor laughing myself silly.
BEST commercial I've seen in -- I don't know how long! EXCELLENT!