Home Forum Columns Galleries Archives About

It is currently Thu Apr 24, 2014 10:13 am

All times are UTC - 8 hours




Post new topic Reply to topic  [ 34 posts ]  Go to page Previous  1, 2, 3
Author Message
 Post subject: Re: WB CONSUMER PRODUCTS EXTENDS AGREEMENT W/ DC and MATTEL
PostPosted: Thu Nov 03, 2011 5:35 am 
User avatar
Aspires to be #1
Offline

Joined: Fri Nov 14, 2008 6:54 am
Posts: 12409
Location: College Station, TX
I don't think it's clear that the demand is there for that scale, at least not on this site. Yea there's a small vocal group who loved DCIH and that scale but not enough to start a new line.

*Putting on the Mattel hat for that post because that's exactly what they would think*


Top
 Profile  
 
 Post subject: Re: WB CONSUMER PRODUCTS EXTENDS AGREEMENT W/ DC and MATTEL
PostPosted: Thu Nov 03, 2011 6:39 am 
User avatar
Far Too Concerned with his Post Count
Offline

Joined: Sat Feb 06, 2010 9:16 pm
Posts: 4579
Location: Pasadena, Texas
superfriend wrote:
So, in a nutshell,

1. Several fans of existing Mattel DC Universe lines are looking forward to them continuing. DCUC or its replacement. Young Justice. JLU.

2. Fans of the 3.75" scale wish that Mattel would put a better effort into the 3.75" scale or that Hasbro would get the license so the fans could get 3.75" DC comics product comparable to Hasbro's Star Wars and Marvel figures in the 3.75" scale. They did like Mattel's efforts in the Infinite Heroes line.

IMO, the problem is that JLU succeeded too well. Infinite Heroes appears to have been intended to replace JLU, but then ended up on shelves next to it. People did not switch. (To me, the scales was too close for me to rebuy the same characters. My investment in JLU was too large to switch.) Young Justice is now Mattel's main line in the roughly 4" scale. We also have Action League.

It is clear that there IS a demand for DC product in the 3.75" scale. So, Mattel, take this info and run with it.

Did I miss anything?


I disagree with this in part. I do not believe DCIH was meant to replace JLU. I believe JLU was for the TV show and DCIH was for the books, and to compete directly with MU. Mattel constantly talks about dollars allotted to go where and I think that became a problem, they just did not have the dollars to allot to DCIH to make it competetive with MU. ( Of course I no longer give much credibility to those types of answers from Mattel anyway, but that is another discussion. Taking what has been said at face value...) If both Hasbro and Mattel are allotting the same amount of dollars to their respective licenses, consider; Mattel is producing 3 different scale lines that are competing for those dollars, Hasbro just one. Who will end up with the higher quality product. Hasbro has the better line because they invested more in it. Another problem with DCIH was the shear number of figures being released in the time span. It was impossible to keep up, when you could find them. Hasbro has done a much better job at spacing out the releases so as not to shock the limited budgets of it's customer base.

People who like DCIH, like me, do so because it is the best there is, so far. The last time we had these characters in this scale was Mego, and these just look so much better that those, thanks to time and technology. The problem is Mattel. They mismanaged the license from day one, and got really lucky with JLU and DCUC, but DCIH should have been better, both in appearance and in how it was handled. Now Mattel is using that failure as an excuse not to resurrect the scale, but for that excuse to work, it has to be anyone else's fault but theirs, because if it was their fault, they could fix it, most likely by correctly firing someone who is scratching and clawing to hold onto a cushy job they can't do and don't deserve, and we end up suffering for it.

CCC.

_________________
The dirty old man of figure customizing.
When you enforce your point of view on an open forum, it is no longer an open forum.
Museum Super Collector


Top
 Profile  
 
 Post subject: Re: WB CONSUMER PRODUCTS EXTENDS AGREEMENT W/ DC and MATTEL
PostPosted: Thu Nov 03, 2011 4:29 pm 
User avatar
Daniel Pickett
Offline

Joined: Sun Nov 04, 2007 6:30 pm
Posts: 8210
Location: So Cal
Actually we know that Infinite Heroes was intended to be the action figure tie in to the DC Universe Online game. They were originally based on those Jim Lee designs. But the game kept getting pushed out and pushed out more than a year. That's when Mattel punted and tried to tie it more into things like Crisis.

D.


Top
 Profile  
 
 Post subject: Re: WB CONSUMER PRODUCTS EXTENDS AGREEMENT W/ DC and MATTEL
PostPosted: Fri Nov 04, 2011 10:36 am 
User avatar
Dog Squeezer
Offline

Joined: Sun Nov 04, 2007 6:30 pm
Posts: 919
Location: Ocean County, NJ
Now that the DC Universe Online game is available, it would be nice if Mattel continued the 3.75" figures.


Top
 Profile  
 
Display posts from previous:  Sort by  
Post new topic Reply to topic  [ 34 posts ]  Go to page Previous  1, 2, 3

All times are UTC - 8 hours


Who is online

Users browsing this forum: Google [Bot], Google Adsense [Bot], MSNbot Media


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum

Search for:
Jump to:  
Copyright © www.actionfigureinsider.com


[ Time : 0.018s | 11 Queries | GZIP : Off ]