Mattel "Dramatically" raising prices on 2013 MOTUC subs

whakojacko1976 · **Joined:** Tue Mar 18, 2008 11:29 am **Posts:** 1613

Thanks 4 Horsemen for using too much paint :evil:

jzachery · **Posted:** Thu May 10, 2012 1:12 pm

I think they may be saying dramatically now, so when the price is actually revealed, it's not so bad.

For example. See JLU. When they said the final packs would have to be released at a price point of $50 per pack. Everyone freaked. Then when the $30 price point was revealed, it was taken as good news.

I will wait. MOTU to me, is worth slightly more than what I'm paying. I think you get a lot for your dollars. BUT, and it's a big BUT! I want to see a good character selection. I'm talking Ram Man. Glimmer. Etc. Not all the heavy hitters, but I do want a few of them.

fball13z · **Posted:** Thu May 10, 2012 4:02 pm

great post from TG

http://forums.mattycollector.com/eve/fo ... 1401075657

alcinde4 · **Posted:** Thu May 10, 2012 4:50 pm

That was a very good post by TG. It helped assuage some of the concerns I had. I'm just wondering though, if a line is so healthy that you could lose 50% of the subs and still have enough to stay going, then why would you need to raise prices? That's really a rhetorical question as I (and most others should as well) already know the answer.

fball13z · **Posted:** Thu May 10, 2012 4:59 pm

alcinde4 wrote:

That was a very good post by TG. It helped assuage some of the concerns I had. I'm just wondering though, if a line is so healthy that you could lose 50% of the subs and still have enough to stay going, then why would you need to raise prices? That's really a rhetorical question as I (and most others should as well) already know the answer.

Im sure Mattel has a base % profit items/lines need to make, they could be selling 1000s of figures, but if they are only making 5% profit, they are not really making money regardless of how many they sell. Now I am just making up numbers, but thats my guess

alcinde4 · **Posted:** Thu May 10, 2012 8:29 pm

batfink wrote:

I think Mattel was referring to MOTU when he said they could lose half the subs. He said DCU has sold the "bare minimum" to keep the sub going. And as everyone knows, dramatically jacking up the price on something is always a great way to generate more sales! :roll:

Dramatic price increases worked really well for YJ and DCUC at retail, so this should go well on Mattycollector. Maybe the DCU sub is just more hassle than its worth to Mattel and they just need an out.

It's kind of funny, actually. They talked about learning the lessons from past DCU sales and I think they did learn something: If sales are just "good" on a toy line, double the price and see what happens. Either you'll double the profits or tank the line to make room for the next hot property.

Despite all this, I'm still all good with Mattel. Toyguru and Mattel saved the unreleased JLU so I'll still owe them big time. I'll shrug this one off and just buy all of the Batman stuff, and see what they have in store for 2013.

Umm, this is about MOTUC. Not DCUC.

batfink · **Joined:** Tue Mar 31, 2009 2:08 pm **Posts:** 431

Whoops! Just caught that lol. I'll remove the post. Late night hehe

The Superfly · **Posted:** Thu May 10, 2012 10:12 pm

I believe that all Subs will be raising prices - MOTUC, DCUC, Voltron. I could be mistaken, and we'll have to wait until SDCC for sure, but I expect to see increases across the board.

The Superfly · **Posted:** Thu May 10, 2012 10:14 pm

Bunger43 wrote:

I'm really beginning to enjoy your photos...BUT

No repeats. NO NO NO NO NO.

Good call, I do need to keep things fresh.

red Ricky · **Posted:** Fri May 11, 2012 7:48 am

ToyGuru wrote:

Collectors have proven they will support MOTUC to the point that we have grown the line well and beyond 12 figures per year. The line is doing great. The doom and gloom is just rampant speculation and honestly I think some of it is uncalled for. We're doing just fine!

YES

I, too also wonder were all this "doom and gloom" comes from!!!

ToyGuru wrote:

We weren't even able to sell enough Windraiders as is. Customer's vote with their purchase and the WR just did not sell well enough.

Any ideas?!?!? :twisted:

tuning4k · **Joined:** Thu Jul 29, 2010 5:53 am **Posts:** 1359

red Ricky wrote:

I, too also wonder were all this "doom and gloom" comes from!!!

Snake Mountain?

fball13z · **Posted:** Fri May 11, 2012 9:27 am

red Ricky wrote:

ToyGuru wrote:

Collectors have proven they will support MOTUC to the point that we have grown the line well and beyond 12 figures per year. The line is doing great. The doom and gloom is just rampant speculation and honestly I think some of it is uncalled for. We're doing just fine!

YES

I, too also wonder were all this "doom and gloom" comes from!!!

ToyGuru wrote:

We weren't even able to sell enough Windraiders as is. Customer's vote with their purchase and the WR just did not sell well enough.

Any ideas?!?!? :twisted:

well to be fair he is talking about how well the SUB is doing or has done, the Windraider is something complete outside the sub and not everyone is into the vehicles

Shellhead · **Posted:** Fri May 11, 2012 2:16 pm

BINGO.

The vehicle did not sell well enough to continue. The figures are still chugging along.

red Ricky · **Posted:** Fri May 11, 2012 2:44 pm

Point being that he is the one who sets the tone with his communications. Wind Raider sold-out in days instead of hours and that was the feedback the customers got. And you can't blame the Fans for simply reacting to the information they are given. But then again, what do I know. I'm sure that, in other industries, the news of "dramatically raising prices" is often followed by huge cheers and copious clapping from customers.

"Great News Grandma!!! Your medicine is going to cost more!!! Isn't that great? BEST NEWS EVER!!!"

guapo · **Posted:** Sun May 13, 2012 10:19 am

I m really tired of Toyguru and Mattel´s greedyness

Mattel "Dramatically" raising prices on 2013 MOTUC subs

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