Q1. The Batman Legacy figures and Batman Arkham City Legacy figures had different styles of card art even though they shipped together. Will the same be true for DC Comics Unlimited figures and the Injustice figures, shipping together but with different card art styles?

A1. Our Packaging team loves creating special packaging art to celebrate themes within our product lines. Our plan is to celebrate the Injustice game with unique packaging, just like we did for the Arkham City Legacy figures.



See- I read that as we just keep adding to the costs of our figure lines with unessential extras that no one really gives 2 figs about. Im sure they paid some graphic designers for 2 or 3 weeks to keep changing these lines-- its just like Action league -- you dont need to change the damn artwork every other release to keep it fresh-- You havent done it on MOTUC- why does it have to be the case with every single DC line. Stop spending money on the art department-- you are selling the toy not the card.. .

I don't know if the MOC guys would agree.

If I thought it would actually lower the price, I'd agree with you.

When factored in at a per-figure cost, packaging is actually very minuscule. It doesn't really make a dent in the final price of the toy. If it was truly expensive, we would have been seeing more standardized shapes and fewer die-cuts and dimensionality.

It is once you factor in all the salaries of the art department and the approval process and the new planograms every time they change the package size, etc.. Indirect costs continue to add to this line..

Here's ours: Infinite Hollywood: Mattel Q&A December 15th