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NoisyDvL5
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Post subject: Ask Mattel for June 15th! Posted: Fri Jun 15, 2012 5:24 pm |
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shirtless hugger |
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Joined: Sun Nov 04, 2007 6:30 pm Posts: 1235
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j1h15233
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Post subject: Re: Ask Mattel for June 15th! Posted: Fri Jun 15, 2012 5:50 pm |
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Aspires to be #1 |
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Joined: Fri Nov 14, 2008 6:54 am Posts: 12882 Location: College Station, TX
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I wish I could do as badly at my job as digital river has done at theirs over the years. They must have incriminating photos of Matty.
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alcinde4
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Post subject: Re: Ask Mattel for June 15th! Posted: Sat Jun 16, 2012 6:24 am |
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willing to display nerd-rage meltdown for custom subnic |
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Joined: Mon Nov 02, 2009 10:41 am Posts: 6255 Location: Atlanta, GA
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I really love this question from Mint Condition Customs. Considering the tone, I'm surprised they answered it at all. Quote: Tw Garth Burgess asks: Yes with your failure to deliver any successful line in the 3.75″, 4″, 5″,8″ or 12″..why continue with the dc license? When hasbro has varied scales flooding the market, what’s your excuse? Other than blaming fans for not supporting the lines? Isn’t it time to stand up and admit other than dcuc, you’ve failed bringing dcu to retail?
We always look to provide new figures and ways to play with toys. As such, we often try different things, such as varying scale. We learned a lot with DC over the past several years, which will help us with our DC plans going forward. In fact, DC is doing very well in Imaginex and we’ve also taken some learnings from them. In the next couple of years, look forward to some of your favorite characters at retail in new executions!
_________________ Hasbro is the way to go.
I don't fail, I just succeed at finding ways that don't work.
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j1h15233
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Post subject: Re: Ask Mattel for June 15th! Posted: Sat Jun 16, 2012 7:45 am |
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Aspires to be #1 |
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Joined: Fri Nov 14, 2008 6:54 am Posts: 12882 Location: College Station, TX
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alcinde4 wrote: I really love this question from Mint Condition Customs. Considering the tone, I'm surprised they answered it at all. Quote: Tw Garth Burgess asks: Yes with your failure to deliver any successful line in the 3.75″, 4″, 5″,8″ or 12″..why continue with the dc license? When hasbro has varied scales flooding the market, what’s your excuse? Other than blaming fans for not supporting the lines? Isn’t it time to stand up and admit other than dcuc, you’ve failed bringing dcu to retail?
We always look to provide new figures and ways to play with toys. As such, we often try different things, such as varying scale. We learned a lot with DC over the past several years, which will help us with our DC plans going forward. In fact, DC is doing very well in Imaginex and we’ve also taken some learnings from them. In the next couple of years, look forward to some of your favorite characters at retail in new executions! He's also pretty wrong too. I wouldn't consider JLU, Action League/B&B Minis, or Brave and the Bold failures. Even DCIH got a lot of figures out before it was cancelled.
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superfriend
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Post subject: Re: Ask Mattel for June 15th! Posted: Sat Jun 16, 2012 9:42 am |
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Former King of Posts |
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Joined: Sun Nov 04, 2007 6:30 pm Posts: 10795 Location: Happy Harbor, RI
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I've been taking a more stepped back look at collecting stuff lately, and I agree. Most of the DC runs would have been considered a home run years ago.
20 waves of DCUC = way over 100 figures. JLU had way over a hundred as well. DCIH pumped out a bunch of characters - I was just too invested in JLU at the time to consider picking up an additional line.
Brave and Bold and Young Justice seem to me where they faultered. Maybe there just isn't enough demand to support that many multiple lines at once? We know this, collectors are picky. But are Moms picky as well? If Moms are needed to carry a line, then too many lines at once may be an issue.
What can we learn from Brave and Bold? That single packs of obscure villains do not sell enough volume to justify including them. Villains need to be in multipacks with the main hero(es). I would say the same is probably true for female characters in a retail line.
I hope they do try again with the Young Justice property, but not a continuation of the existing line. I think they need to try a different angle.
_________________ Read my latest AFi blog: http://www.actionfigureinsider.com/blog ... perfriend/ You might enjoy it!
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batfink
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Post subject: Re: Ask Mattel for June 15th! Posted: Sat Jun 16, 2012 10:14 am |
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Cold-cast |
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Joined: Tue Mar 31, 2009 2:08 pm Posts: 431
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JLU and DCUC were huge successes. I think we get our feathers easily ruffled these days because those two favorite lines are ending, and YJ started out with major disadvantages (high price point / show airing inconsistently). Next year, we won't have the Spidey / Avengers / Dark Knight movie onslaught cleansing the isles of all other comic figures. Maybe this is just a temporary lull, and we should just be a little more patient...which we are all so good at 
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BCYa
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Post subject: Re: Ask Mattel for June 15th! Posted: Sat Jun 16, 2012 1:06 pm |
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shirtless hugger |
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Joined: Sun Nov 04, 2007 6:30 pm Posts: 1218 Location: Alexandria, VA
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superfriend wrote: 20 waves of DCUC = way over 100 figures. JLU had way over a hundred as well. DCIH pumped out a bunch of characters - I was just too invested in JLU at the time to consider picking up an additional line.
I think this was the biggest problem DCIH faced. It wasn't great, it had flaws, but being out the same time as JLU was what hurt it the most. And I really liked it. It had a lot of other problems, too, distribution being the biggest - Mattel's Achilles heel. Young Justice died because I guess there just wasn't enough demand to pay those prices for the millions and millions of figures Mattel seemed to ship in Waves 1 and 2. It's also kind of sad to see Aquaman/Aqualad still hanging around when Batman/Robin is long gone. Sometimes Mattel tweaks the case ratios and gets them all wrong - sometimes they don't and things end up badly.
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toymandonnie
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Post subject: Re: Ask Mattel for June 15th! Posted: Sat Jun 16, 2012 9:56 pm |
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HEY! New guy! GET HIM! |
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Joined: Sat Jun 16, 2012 9:47 pm Posts: 1
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AFI Q2 specifically asked about the Hero World Hawkman. They answered they had no plans to release it, but I purchased this figure from Walmart 2 weeks ago, so obviously its been produced. 
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Infinite Hollywood
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Post subject: Re: Ask Mattel for June 15th! Posted: Sun Jun 17, 2012 1:50 pm |
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"You can set your clock to his haircut" |
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Joined: Thu Mar 17, 2011 6:48 am Posts: 103
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bnjmnrlyr
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Post subject: Re: Ask Mattel for June 15th! Posted: Mon Jun 18, 2012 5:58 pm |
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Shudders at the Thought of Swamp-Crotch Chafing |
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Joined: Sun Nov 04, 2007 6:30 pm Posts: 9513 Location: Rochester, NY
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toymandonnie wrote: AFI Q2 specifically asked about the Hero World Hawkman. They answered they had no plans to release it, but I purchased this figure from Walmart 2 weeks ago, so obviously its been produced.  I WANT!!!If you run across another, I will GLADLY take it off your hands
_________________ #AdultsCollect
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superfriend
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Post subject: Re: Ask Mattel for June 15th! Posted: Mon Jun 18, 2012 6:51 pm |
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Former King of Posts |
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Joined: Sun Nov 04, 2007 6:30 pm Posts: 10795 Location: Happy Harbor, RI
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