Ask Mattel for June 15th!

NoisyDvL5 · **Joined:** Sun Nov 04, 2007 6:30 pm **Posts:** 1235

AFI - http://www.actionfigureinsider.com/main ... -15th-2012

IAT - http://www.itsalltrue.net/?p=19180

Fwoosh - http://thefwoosh.com/2012/06/ask-matty-61512

Pendragon - http://www.pendragonspost.com/2012/06/1 ... r-does-he/

Kastor - http://kastorskorner.com/wp/2012/06/15/ ... grayskull/

Mint Condition - http://www.mintconditioncustom.com/2012 ... 15th-2012/

ToyArk - http://www.toyark.com/news/toyark-spotl ... e-15-5930/

Elkk Thunder - http://www.elkkthunderstoyroom.com/2012 ... r-615.html

He-Man.Org Thread (for smaller He-Sites) - http://www.he-man.org/forums/boards/sho ... (6-15-2012)

j1h15233 · **Posted:** Fri Jun 15, 2012 5:50 pm

I wish I could do as badly at my job as digital river has done at theirs over the years. They must have incriminating photos of Matty.

alcinde4 · **Posted:** Sat Jun 16, 2012 6:24 am

I really love this question from Mint Condition Customs. Considering the tone, I'm surprised they answered it at all. :lol:

Quote:

Tw Garth Burgess asks: Yes with your failure to deliver any successful line in the 3.75″, 4″, 5″,8″ or 12″..why continue with the dc license? When hasbro has varied scales flooding the market, what’s your excuse? Other than blaming fans for not supporting the lines? Isn’t it time to stand up and admit other than dcuc, you’ve failed bringing dcu to retail?

We always look to provide new figures and ways to play with toys. As such, we often try different things, such as varying scale. We learned a lot with DC over the past several years, which will help us with our DC plans going forward. In fact, DC is doing very well in Imaginex and we’ve also taken some learnings from them. In the next couple of years, look forward to some of your favorite characters at retail in new executions!

j1h15233 · **Posted:** Sat Jun 16, 2012 7:45 am

alcinde4 wrote:

I really love this question from Mint Condition Customs. Considering the tone, I'm surprised they answered it at all. :lol:

Quote:

Tw Garth Burgess asks: Yes with your failure to deliver any successful line in the 3.75″, 4″, 5″,8″ or 12″..why continue with the dc license? When hasbro has varied scales flooding the market, what’s your excuse? Other than blaming fans for not supporting the lines? Isn’t it time to stand up and admit other than dcuc, you’ve failed bringing dcu to retail?

We always look to provide new figures and ways to play with toys. As such, we often try different things, such as varying scale. We learned a lot with DC over the past several years, which will help us with our DC plans going forward. In fact, DC is doing very well in Imaginex and we’ve also taken some learnings from them. In the next couple of years, look forward to some of your favorite characters at retail in new executions!

He's also pretty wrong too. I wouldn't consider JLU, Action League/B&B Minis, or Brave and the Bold failures. Even DCIH got a lot of figures out before it was cancelled.

superfriend · **Posted:** Sat Jun 16, 2012 9:42 am

I've been taking a more stepped back look at collecting stuff lately, and I agree. Most of the DC runs would have been considered a home run years ago.

20 waves of DCUC = way over 100 figures. JLU had way over a hundred as well. DCIH pumped out a bunch of characters - I was just too invested in JLU at the time to consider picking up an additional line.

Brave and Bold and Young Justice seem to me where they faultered. Maybe there just isn't enough demand to support that many multiple lines at once? We know this, collectors are picky. But are Moms picky as well? If Moms are needed to carry a line, then too many lines at once may be an issue.

What can we learn from Brave and Bold? That single packs of obscure villains do not sell enough volume to justify including them. Villains need to be in multipacks with the main hero(es). I would say the same is probably true for female characters in a retail line.

I hope they do try again with the Young Justice property, but not a continuation of the existing line. I think they need to try a different angle.

batfink · **Joined:** Tue Mar 31, 2009 2:08 pm **Posts:** 406

JLU and DCUC were huge successes. I think we get our feathers easily ruffled these days because those two favorite lines are ending, and YJ started out with major disadvantages (high price point / show airing inconsistently).

Next year, we won't have the Spidey / Avengers / Dark Knight movie onslaught cleansing the isles of all other comic figures. Maybe this is just a temporary lull, and we should just be a little more patient...which we are all so good at

BCYa · **Posted:** Sat Jun 16, 2012 1:06 pm

superfriend wrote:

20 waves of DCUC = way over 100 figures. JLU had way over a hundred as well. DCIH pumped out a bunch of characters - I was just too invested in JLU at the time to consider picking up an additional line.

I think this was the biggest problem DCIH faced. It wasn't great, it had flaws, but being out the same time as JLU was what hurt it the most. And I really liked it. It had a lot of other problems, too, distribution being the biggest - Mattel's Achilles heel.

Young Justice died because I guess there just wasn't enough demand to pay those prices for the millions and millions of figures Mattel seemed to ship in Waves 1 and 2. It's also kind of sad to see Aquaman/Aqualad still hanging around when Batman/Robin is long gone. Sometimes Mattel tweaks the case ratios and gets them all wrong - sometimes they don't and things end up badly.

toymandonnie · **Joined:** Sat Jun 16, 2012 9:47 pm **Posts:** 1

AFI Q2 specifically asked about the Hero World Hawkman. They answered they had no plans to release it, but I purchased this figure from Walmart 2 weeks ago, so obviously its been produced.

Infinite Hollywood · **Joined:** Thu Mar 17, 2011 6:48 am **Posts:** 101

Was out of town when the answers come in, so here they are a little late. Consider it a special Father's Day edition of Ask Matty... Infinite Hollywood: Mattel Q&A Father's Day Edition

bnjmnrlyr · **Posted:** Mon Jun 18, 2012 5:58 pm

toymandonnie wrote:

AFI Q2 specifically asked about the Hero World Hawkman. They answered they had no plans to release it, but I purchased this figure from Walmart 2 weeks ago, so obviously its been produced.

I WANT!!!

If you run across another, I will GLADLY take it off your hands

superfriend · **Posted:** Mon Jun 18, 2012 6:51 pm

bnjmnrlyr wrote:

I WANT!!!

Orange Lantern in training!

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