If you're talking about Matt Petersen's quote; well... the Vice President did in fact say "“She doesn’t get why cars, engines, and all the shapes and crashing and smashing are so cool.”
(As evidenced by Bloomberg & Businessweek, both respectable organizations.)http://www.businessweek.com/articles/20 ... hot-wheels
And to be honest (and serious,) I don't think Mattel has said anything on the matter after the fact. But they did in fact, reach out to Mom Bloggers in order establish a conversation. And you know what? There's nothing wrong with that. Focus groups are the bread & butter of the sales industry. But whether or not he was talking about a single mom, or mothers in general is besides the point. Common sense dictates that you should be careful when dealing with Internet Bloggers
. I mean, most of them have a sharp wit and a silver tongue; so anything you say or do "can & will be used" as column fodder.
And Mattel... well, let's be honest... sometimes, they can't help being condescending.
But, hey!!! ...at least they didn't blame the collectors this time around! (jk)