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 Post subject: The "MATTEL ANSWERS" Thread
PostPosted: Wed Jun 06, 2007 10:56 pm 
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Daniel Pickett
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Here's where I will post the answers to out Q&A with Mattel. The new guy doesn't have a catchy name so for now we'll call him "The New Guy" (even though he's been around since Texas Ranger times)

Here's the first batch of answers for you:

Q1. Can you give us a "State of the JLU" look at how the line is doing in your eyes (ie - still going strong, toward the tail end, winding down) and what we should expect in the future - I know you can't give us character specifics, but just a heads up as to whether there will be more exclusive packs (not counting Grodd), etc. ?
A: My personal motto for the JLU line is "never say never." There are plenty of characters left to create still, and we are looking forward to doing what we can to give fans the characters they want. Fans may not have heard much about this property in the last few months since BoyWonder was involved in that tragic bus accident, but we just ask that the fan community have a little patience. Patience will be rewarded.

Q2.Will the 10" line continue and can we hope to see DIFFERNT characters in it such as Giganta and Atom Smasher????
A: I would like to do this, particularly for in-scale items.

Q3.When is the DCSH Catwoman scheduled to be released?
A: We will be revealing Wave 4 at Comic-Con, which includes Catwoman and will be on shelves in mid-August.


Last edited by JuliusMarx on Wed Nov 07, 2007 1:18 pm, edited 1 time in total.

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PostPosted: Fri Jun 15, 2007 11:25 am 
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Here's the next batch of answer's from Mattel. It sounds like they are still keeping a lot of stuff close to the vest before Comic Con.


Q1: With Joker finally appearing in the JLU line...any chance we will see more Batman villans who appeared on JLU? Firefly,Clayface,Poison Ivy, Clock King & Harley Quinn would all be great additions!!
We appreciate the ideas. We will have some more news on JLU at Comic Con.

Q2:With the Justice League members (Hawkman, Green Lantern, Green Arrow, Martain Manhunter)showing up in 'The Batman' show, will those JL-members show up as action figures in the Batman line?

That may be possible in the future.

Q3: Will the SDCC Ray and Shayera be released later as singles?

No, they will not. We were very pleased with the fan interest in these figures when we previewed them in 2006, so we wanted to make certain that we found a way to get them in collectors' hands. So to keep these as a more of a collector driven item we will only produce these figures in the three-pack that we will be selling at Comicon and at Wizard World Chicago.


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PostPosted: Sun Jul 15, 2007 9:23 am 
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[From ToyGuru at Mattel] Here are answers to this months Mattel Q & A. They are a little scarce simply because with Comic Con right around the corner we are trying to hold info to have for the convention. And because of Comic Con in two weeks, we will hold off on doing the next Q & A until after the convention is over.

Finally, please note that Man-Bat, contrary to the rumors online, will only be offered as a Con exclusive. He will not be in the main line.


Q1. Will we ever see any JLU army builder character, like Parademons, robot Manhunters, Zeta Robots, White Martians or JLU civilian staff?
You really want civilian staff? Yeah, army builders rule. This is something we are looking at when considering the future of the JLU line. We are well aware of the immense collector interest in this line and want to do everything we can to exceed expectations. Personally I'd love a pack of Parademons to square off against the League. Hey, collectors had them in the Super Powers line in the 1980's and Mattel is well aware that collectors are looking to compare these two toy lines...

Q2. Now that Mattel has the DC masters license how does that impact JLU "cannot be made list" of Captain Atom, Question, Lobo Hal Jordan and Shazam? Can those characters now be made?
We have many more degrees of freedom to explore in the DC Universe than before. However, for various reasons, bringing certain characters to market can be very complicated. Our partners at DC are as eager as we are to bring as much of the Universe to the market as possible and where it makes sense.

Q3. So now that the full DC license is in your possession, can you start including characters in the JLU line that were only featured in the comics? You know, like Firestorm, Power Girl, Black Lightning, etc.?
Again, something we are looking into. More will be discussed at Comic Con!


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PostPosted: Thu Aug 16, 2007 5:19 am 
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I thought it would be good to add some details learned from SDCC and WWC to this thread. Please edit if some of these are wrong.

1) Mattel now has the overall DC license.
Although there are some limitations, most characters are now available.
Captain Marvel - yes.
Charlton (Capt Atom, Blue Beetle, Question, etc - still a battle.
Lobo - No.
Hal Jordan - yes for some lines, but not JLU.

2) DCSH will be rebranded to represent the overall DCU available.
DCUC Wave 1
Batman, Penguin, Orion, Etrigan, Red Tornado (v)
BAF - Metamorpho

DCUC Wave 2
Aquaman (v), Superman Blue (v), Harley Quin, Firestorm (v), Black Manta
BAF - Gorilla Grodd

3) JLU will be rebranded. It is in transition.
Doomsday 6pack redone with 'Lava' Doomsday and 'Green Lantern Effect' Amazo. Grodd 6pack will comn with Luthor and Joker as Red Hood. Ultra Humanite was shown in an upcoming 3pack on the back of a blister card.


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PostPosted: Fri Aug 31, 2007 8:50 am 
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The latest batch of answers from our friends at Mattel--

Q1. What is the status of the Legion of Super-Heroes figures?

A: Mattel is currently looking at the best way to get figures based on the Legion cartoon to fans. We are reviewing several options and want to do what is best for the property, fans and product.


Q2. Why wasn't the original sculpt of Wonder Woman released with the 5 POA original members in the TRU box set?

A: It is always a toss up with half of our fans wanting the new POA figures and half wanting the originals. As we move forward with new product ideas we’ll be sure to balance this out between the old and new tool’d versions. You’ll see on our Strength in Numbers posters from Comic Con that we did use the original POA versions so we are aware of fan interest in them!


Q3. With the rebranding to make the animated line more collector friendly, will it rise out of the "budget line" bracket and have a bit more cash put into the sculpting and tooling budget? Also, would this mean a return to stronger, better plastic being used for the figures?

A: We are reviewing lots of options on the future of the JLU brand right now and will balance many factors including sculpting choices, fan interest and input and product options. We strive to bring toy fans the best product possible at the best price. Nothing is on or off the table at this point (minus maybe a 50 foot Batman for $19.95!). We are looking very carefully at fan requests as we work out the future of this line we think we’ll be able to please almost everyone.

Q4. Any chance the regular figures in the new "DC Classics" line can actually be the classic version with the modern version as the chase? or at least the proposed 50-50 pack out proposed in many of these posts? If these aren't readily accessible, then they really are of no interst to me.

A: A lot of factors go into deciding which figures will be the line and which are the standard or chase version. These include ethnic diversification, fan interest, and even things like costume color (not having every character in a wave be “blue” for instance). We try to incorporate fan suggestions into the characters we produce and if we can make those things work hopefully we’ll make many of you happy.

Q5. When does the first wave of "DC Classics" hit? After January 1, or possibly by Christmas

A: As with any toy line, a few cases may hit early, but we are sticking with a Jan 1st release date. This is 2008 product we are talking about


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PostPosted: Tue Sep 18, 2007 8:57 am 
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Q1. Why is there no link to a Justice League, DCSH or The Batman toy site on the Mattel 'our toys' page? Is it because they are WB properties? I think it would be nice to have an official page, at least for The Batman.

A: We’re actually working on a new web presence as we speak (or type) Look for news in the near future.

Q2. Can you please comment on the ongoing JLU distribution problem? ... What can the fan community expect to see from Mattel in terms of correcting this problem?

A: This is a question we get a lot, and the bottom line is that if you are having trouble finding Mattel product at your local retailer, you should let them know what you want to see on the shelf. While Mattel works with all of our retail partners to bring product to the shelf, it is up to the individual stores and chain stores to decide what they want to carry.


Q3. If the entire DCAU is now free to be mined (aside from those characters still with licensing issues), will we be seeing some new body types in the JLU line for newer characters? What I mean by this is, if you were to make the legion of superheroes as they appeared in the JLU, would we see a new teen male and female body made for these characters?

A: Yes. If we did teen characters in the JLU style we would create new bodies. Same goes for a new Supergirl as an adult (if we did her). We are trying to make the JLU figures as close to on-model as possible and if that means a character needs a new body, that is what we will do. This is handled on a figure by figure basis. But remember, doing a new body means a new tool which is more expensive to produce. One of the reasons we are able to create so many characters in the JLU style is due to the simplicity of the body and the re-use of existing tools.

Q4. On the subject of the JLU Hal Jordan figure, would you be in breach of any contract if you were to say make a "clear colored" figure (like you have done with the Amazo character), that just happened to have the same sort of head as Hal, but wasn't painted that way or named as such?
I just think that this could be put out as maybe a hologram figure or a "ring construct" in a 3pk or 6pk, and would be a great wink to collectors who could paint him up. But would, for all intensive purposes just be a clear coloured figure with a mask on, and would maybe get in under the legal issues. WB would still have their exclusive figure with exclusive packaging.


A: It is an interesting suggestion, but Hal is really off the table in the JLU line for the time being.

Q5. Everyone knows the Four Horsemen sculpt a majority of the DCSH figures, but we have no idea who does such a wonderful job of translating the animated 2D designs into 3D. Can you share who some of the sculptors on the JLU are? (and tell them great job!)

A: The talented men and women of the Mattel Male Action design team are responsible for this. Some of these members were at San Diego Comic Con and sat on our panel and were very appreciative of fan comments. I will pass the word along.


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PostPosted: Mon Oct 01, 2007 9:27 pm 
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Q1. In the most recent round of answers from Mattel seem to recite a common mantra regarding how to change what we see on store pegs. "Tell your retailer..."

My response to that statement is "how?" The employees on the floor don't give a hoot, and won't pass on any questions or info from customers. (They'll say they will just to get rid of you.) Most of the store managers don't care much either, and even if they did, most have next to no control over incoming inventory, as it's all determined by computer at Corporate Headquarters. And we all know emails to Corporate Headquarters tend to go ignored.

And one can't vote with dollars for product that isn't there.

So, to Mattel I pose this question: How does one legitimately contact retailers?


A: It is the corporate headquarters of our retail partners that you would want to contact. Mattel does not have an official policy on this, but it is up to individual fans (customers) to let the retail stores they shop in know what product they would like to buy.


Q2. After the Grodd 6 pack is released, is there any chance you'll do a Solovar 6 pack, to give us another large character and also allowing more usage from that ape sculpt? (A new head sculpt for him would be nice though, after all he is a good guy).
Basically you'd be doing something similar to what you did with the "Red Lava Doomsday 6 pack".


A: Because we are working on our 08 plan right now we can not comment on any specific figures at this time. Once figures are confirmed we will of course make very loud announcements!


Q3. There have been some very cool paint variations in the past (Justice Lords, "battle damaged" and "internet code" versions) and I was wondering if you could tell us what effort is required in creating a repainted figure and how easy or difficult and desirable it is to make those changes?

A: Deco designs are created by our talented artists here at Mattel and given to WB/DC comics for review. WB/DC provides Mattel with a set of guidelines and color schemes we can use for certain characters and our artists use these guidelines to created new decos.

One of the reasons there are many deo changes is that doing a new deco is much less expensive then tooling (sculpting) a new figure. Plus it is a way to keep the main characters fresh on shelf. As much as the JLU line is a fan based toy line, it is also a toy line “Mom” buys, that is why it is important to keep the main characters on shelf in new decos.


Q4. The new “The Batman” Justice League figures to hit retail? Any chance we can see some new Superman villains in the line like Metallo and Lex Luthor now that they have appeared on the show?

A: We have a lot of exciting product slotted for 2008. Nothing we can comment on yet but we hope fans will be very happy with our offerings!


Q5. I'm collecting the whole "Super Friends" line. I just love these cute toys!!! I'm collecting, anticipating that we will get a Wonder Woman figure. Here's my concern. Mattel, in the past, had a clear philosophy about little boys "not wanting" female figures. The company wanted pink aisles full of Barbies for girls, and blue aisles full of superheroes for boys. Super Friends is a kids' line-little boys being the primary target, presumably. Soooo..will we get a Wonder Woman figure/ Or is that not an option for this line?

A: Doing a Wonder Woman figure is all about the right place and time. Although we may not be able to do a Wonder Woman in the main line, there are other avenues such as exclusives channels which may be a candidate for a Super Friends Amazon Princess figure. Believe me, we are well aware of the demand!


New questions will be sent to Mattel on Friday so if you have a question post it to the Mattel Q&A thread here:
http://www.actionfigureinsider.com/phpB ... php?t=7580


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PostPosted: Wed Oct 17, 2007 6:30 am 
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Q1&1.5: Will there be any DC news coming out of the Fall/October Toy Fair?
I would like to know when we'll hear (or take a look) about the new JLU figures (please, don't tell me it will be soon, let us know at least the month we'll hear about them).

We hope to have news to post some time after Toy Fair (maybe early November or December). Mattel is working on new JLU figures and we will be presenting new JLU figures at Toy Fair this October. Once we have confirmation from our retail partners that they are interested in carrying the line in 2008, we will be able to make an announcement to fans. We can’t announce any new toys for any line until we know for certain they will be available at retail.

I can also tell you that if JLU is not picked up at retail for 2008 we are STILL going to find a way to get them to fans. (Whether that is through conventions, online sales, or something else - perhaps that we are working on in secret - is yet to be determined). Mattel is very dedicated to this line. We just don’t want to reveal anything until there is something to reveal. (remember what happened with Legion toys…) Toy Guru is very adamant about this line and keeps bringing it up to management every week.



Q2: Any chance of including some Build A Figures in the JLU line? Even some normal size characters that couldn't be released as a single, or included in a 3-pack would be really nice (as Amanda Waller or Gen. Eiling).

We talked about this a little while back internally. If or when we do Amanda or the General we would do them as individual figures. Getting an arm or leg in a package just isn’t that appealing in the JLU scale. And we already have a history of doing larger characters such as Doomsday, Grundy or Grodd in the JLU line.


Q3: Do you think we will have a chance at many of the current harder to find JLU figures such as Stargirl, Blue Devil, Obsidian, Big Barda, and Deadshot (among others) will appear again as stores start resetting for the holidays? Do the orders support the possibility of still being able to find these figures at retail in the coming months?

Toy Guru has been reorganizing out 2008 case packs to offer some of the harder to find 2007 figures right now. If all goes well, the first half of 2008 should be helping fans fill in the gaps in their collection. The later half of 2008 will hopefully be all new figures. BUT anything can change. Like we have said, nothing is in stone until it is shipping to stores.


Q4: Do you know what retailers are still carrying the 10” JLU figures? You had carded samples of the Hourman wave at Comic Con. Are those still on the way?

Yes, both of those figures will continue to ship. TRU, Target and Rite- Aid are all big buyers of the 10-inch figures.

Q5: The 6” DCSH TRU Batman/Robin 2-packs, the TRU Batman 5-pack and the TRU “JLU Original 7” boxed set were all surprises. Apart from the upcoming Target JLU 6-Pack with Grodd that is coming are there any other unannounced exclusive sets coming in 2007 and early 2008?

I hate to say it, but that would be telling. We need to have some surprises to keep the fans guessing.


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 Post subject: November 2007 Answers
PostPosted: Sun Nov 11, 2007 8:28 am 
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From Julius News on the main page - added here for easy reference.

Let’s take a look at the newest batch of answers to your questions from our good friends at Mattel.

Q1. With the 6” DCU, this line is shaping up to be the one to beat among comic superhero action figure lines. However, with the 3 announced waves of DCUC, only 1 female made the cut. Without getting into specific characters, will we be getting more females in the remaining 2 waves for ‘08?

A: Yes. At least two, maybe more.


Q2. Is it still a goal in the JLU line(and now the DCU 6”) to make as many characters who were made in the Kenner Super Powers line as possible?

A: Unofficially yes. Toy Guru keeps a picture of all the Super Powers figures posted by his desk next to the poster of Mattel JLU figures (given away at Comic Con) so doing those figures is always on his mind.


Q3. How are the plans for creating"branded isles" for DC product coming along? The reason I ask is that I was at the Coventry, RI Wal-mart on Sunday and they had 0, zero, DC product. No The Baman, no DC Super Heroes, no Super Friends, no JLU. You literally could not buy a Batman toy there if you wanted to. And there is no shelf space and no empty pegs for it.


A: With the addition of a major DC movie next year (Batman the Dark Knight) you should see spill over of many more of our lines at retail. Whenever there is a major DC movie out retailers are usually more keen to order more “other” DC product such as our 6 inch line. As always, if you are not seeing your favorite Mattel toy line at retail let your favorite retailer know this!


Q4. Has a decision been made yet as to if there will be a DCUC exclusive at SDCC/WWC next year? If so, is there any chance that we might get something that the current B.A.F . program couldn’t handle, like a bigger character or something odd like Starro? Also, would it be possible to set up some sort of system to let fans who can’t make the shows order/pre-order the exclusives on-line?

A: We have not yet confirmed our Convention Exclusives but we can let you know that many fan requests were reviewed and it looks like many wishes will be answered. Comic Con and other conventions offer Mattel a great opportunity to offer collector product that may not otherwise fit into a mainstream retail toy line. I can tell you many of our exclusives will not only be fan favorites, but unexpected figures as well!


Q5. I have a question in regards to the DC Super Friends Line, will there a GL Hal Jordan figure added?


A: Nothing to announce as of yet, but the future is wide open and this line is doing very well at retail.


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PostPosted: Mon Dec 17, 2007 2:52 pm 
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Q1. Is there an estimated time line on when we might get some information on future of the JLU line? What new figures and were they can be purchased?

A: We will be announcing this in the February issue of Toy Fare magazine.


Q2. Regarding DCUC, will characters such as the flash and kid flash get extra articulation to get into their trademark running poses?

A:This is something we are looking into. Our designers and the Four Horsemen are always striving to bring the best quality figures for every single character.


Q3. When DCUC launches in January, will Big Lots continue to get new product like with the Cyborg Superman wave? I had never before or since found a wave of DCSH with such ease.

A: With a major DC movie next year (Batman the Dark Knight) a lot more retailers will be taking our DCUC line. This should make figures a lot easier to find. We are also looking into ways or re-releasing some harder to find figures such as Cyborg Superman, Batgirl and others.

Q4. Can you speak to this email that many JLU fans received from BigBadToyStore.com regarding their JLU pre-orders?


"RE:Justice League Figures - Assortment '999F' Case
Hi - Mattel has informed us that due to high demand from Walmart, Target, and other big box stores, our order for the Justice League figures has gone unfilled - the inventory was sent to the national retailers instead. We are working with a new contact at Mattel who's main job is to grow and satisfy the collector market - he has told me that they are going to try to work this figure into some 2008 product mixes made especially for the collector market. I just wanted to let you know that we are still working on getting these items, and we did not expect them to basically ignore our substantial order. It is unlikely this preorder will fill until sometime in 2008, so feel free to cancel your preorder if needed and I apologize for the supply problem. Mattel has been a bit difficult to deal with lately with their inventory policies, but they have assured me that things will improve in 2008."


A: Toy Guru has been working with both the sales department and directly with online retailers such as Big Bad Toy Store and Entertainment Earth to avoid situations like this in the future.


Q5. Are the Grodd 6-packs and the Fire, Ice and Mr. Miracle 3-packs still on target to hit before the new year?

A: Grodd should be out any day now. The 3 packs you mentioned will hit after the 1st of the year and will help fill in our Spring 08 line up. Look for more news in the Feb issue of Toy Fare magazine.


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PostPosted: Tue Jan 15, 2008 1:22 pm 
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Q1: Is Mattel considering a DC version of Hasbro's 2" Marvel Super Hero Squad / Star Wars Galactic Heroes?

A: We’re always exploring new scales and styles and are looking forward to presenting some great new toys at Toy Fair in NY and at Comic Con later this year. We can’t reveal any new details quite yet, but there will be some neat surprises and fan requests in store for our DC brands.



Q2: I have a question regarding DCUC, I know that a release date of January 1st has been set in stone since these figures debuted in July, but with the Christmas season upon us I've been noticing that a lot of brick and mortar stores (not to mention online stores) have their fingers crossed for a mid-late December release. How likely is it that Mattel will meet this demand? And more importantly, have enough units been produced in order to meet the demand that comes with the holiday rush?


A:Our DCU brand was always meant to “street date” after the New Year. Demands are constantly coming in from retailers and we work with them and our production plants in Asia to meet the ever growing demand.



Q3: It has been mentioned that WM has decided to take a wait and see approach to carrying the DCUC line. Is this true? If so, does this create a potential set back for the re-branding/re-launch of a DC area on every retailers toy aisle? Not everyone has access to Target or TRU ( I have access to only one of each of those and they are out of the way and do not carry very much to begin with)and this seems to be a very negative strike for the line before it even hits the ground. What is your "planB" for this set back?? Will you make sure you provide the online retailers enough product to supply those hard luck cases unable to find your products at retail? Lots of folks will not even see your products in my area until WM gets on board.

A: Currently Wal-Mart has not placed orders for our DCUC figures. They are available for online and other new retailers to order. As always, if you are not seeing your favorite Mattel brand at your preferred retailers, you should contact them directly to let them know what brands you are interested in buying from them.



Q4: Reports are starting to surface about sightings of the long-awaited Mr. Miracle three-pack, which is great. What strikes some fans as "less great" is the fact that this item appears to be packed one-per-case, which means that Mr. Miracle will be just as hard to find as many of the new JLU figures that have appeared (then promptly disappeared) from shelves this year.
You have indicated that we would see more collector-friendly case-ratios. Can you comment on what Mattel is doing to make it easier for fans to actually purchase JLU figures, with regard specifically to the question of case-ratios?


A: Mr. Miracle (along with Fire and Ice and a new Ultra Humanite repack 3-pack) will be hitting shelves this Winter ‘07 and Spring ‘08. The case packs have all been remixed in a much more collector friendly way. (i.e. it will not be all Superman and Batman, but will be much heavier for the secondary characters collectors love). We are also mixing in other harder to find 07 products like the Deadshot 3-pack, Obsidian 3-pack and Blue Devil single figure. Hopefully by the end of Spring ’08 fans should be able to find all the missing pieces that were difficult to hunt for last year.


Q5: Point blank question: Is JLU Dead?


A: Point blank answer…far from it. Look for a major announcement about the future of the JLU line in ToyFare magazine this February.


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PostPosted: Thu Feb 14, 2008 5:52 pm 
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Q1: Legion of Super-Heroes figures ?!? Any word at all ?!? 2008 is the 50th anniversary of the debut of the Legion. Is Mattel going to do ANYTHING in conjunction with the anniversary?

A: While we do have access to the characters from LOSH, we do not have any specific plans to do figures specifically for a 50th anniversary celebration. We look forward to announcing LOSH figures in the future.



Q2: Will you be re-releasing the 4H designed characters from DCSH in the DCUC packaging so as to give people coming to the line as DCUC a chance to catch up?

A:We do have plans to bring some of the harder to find DCSH figures back into the line. Just how and when they will show up remains to be seen…



Q3: I must say you've really kicked off the DC Classics with a bang - the figures are excellent and the variety of characters is appreciated. Will there be a conscious attempt to keep the "archenemy" (Batman/Penguin, Aquaman/Black Manta, Green Lantern/Sinestro) theme running throughout the entire line? Personally, I think it's great to see a hero and his main enemy on the shelf at the same time!

A: Yes. Each wave will continue to be anchored by a main character and a connection figure. Although the connection figure may not always be an enemy. Sometimes it might be a love interest or perhaps their butler.



Q4: Some of the figures released only in Europe at the end of the Batman line a few years ago have made their way to the U.S. repainted or retooled in other lines or even as straight re-releases through Big Lots. Is there any chance that the mid-size Aerobat vehicle or the Bat Signal Batman (even just the signal) will be released in the U.S.?

A:Both of those are really cool accessories that would be fun to re-release. We are currently exploring a few options.



Q5: Hey Toy Guru, are there any plans to get Grodd back into Targets (as they royally boned up the whole thing)? He was easily my number one JLU figure request, yet because Target messed things up, I don't have one. This unfortunately still gives Mattel a black eye (even if undeserved). Here's hoping you can talk Target into getting it back into stores. It's not like they are smart enough to do it themselves.

A: This is something we are working with Target on and hope to increase shipments throughout the year. Everyone needs a Grodd!


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PostPosted: Tue May 06, 2008 2:25 pm 
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Q1. Is the Wal-mart Wave considered wave 5 of DCUC or is it a separate wave in your numbering system? Thereby making the Hawkman/Mr. Miracle/Recovery Suit Superman wave 5 or wave 6?

A: The Wal-Mart Wave is Wave 5, the Hawkman Wave is Wave 6.

Q2. thanks for reissuing Azrael from DCSH. is there any chance we'll ever see the elusive Cyborg Superman reissued? that would be fantastic. Thanks again!

A: You’ll just have to wait and see. We’ll announce the next pair of DCUC TRU 2-packs at SDCC in July.

Q3. What can you tell us about DCHerozone.com website that’s mentioned on the back of the Dark Knight packaging?
A: This will be a brand new website featuring games, Mattel toy previews and information about the new film Batman the Dark Knight

Q4. DCIH - Will this line have accessories? batarangs, green lanterns, cold guns, etc? Expected msrp for this line?

A: Some figures will have accessories and we have some great plans for accessories in 2009. The singles will retail for about 5.99, the 3 packs for 15.99.


Q5. I have to ask about the Toys R Us azrael/batgirl two-pack: will this release of Batgirl black/yellow "first appearance" costume (instead of the blue and gray that was already released), and will azrael's neck be modified to look up?

A: Both of these characters will remain unchanged from their original release.
A bonus question for our international friends:
Q6. Is there any chance of making the Mattel line available VIA Diamond Select for international distribution? I've seen the Previews catalogue and there are some items that allow for this. Foreign retailers can order these said items but US retailers cannot.

This will help preserve your exclusivity deals with Target, TRU and Wal*Mart but make your product available to us hapless international collectors.


A: We are continuing to work with all of our international markets to bring collector items to them. One of the issues we face is that while there is a small vocal group of fans wanting this product in different international territories such as South America, Europe and Asia, they do not always represent the entire international territory’s buying habits. We will do our best to try and meet collector needs while maintinaing case packs and product that fills the needs of international markets.


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PostPosted: Thu May 15, 2008 4:59 pm 
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Daniel Pickett
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Joined: Sun Nov 04, 2007 6:30 pm
Posts: 8259
Location: So Cal
Q1. Will there be any variations on the SDCC exclusives (Like clear Man-Bat or slimy Grundy)

A: King Grayskull will be available in his standard colors as well as a chase version showing him as a statue as Adam first encountered him. Here are some pics!

Q2. Will the DCUC Batman Beyond include his Wings shown in the 2 up? And will DCUC Ares come with all 4 his accessories, also shown in the 2 up?

[b]A: The Batman Beyond figure will have his wings retracted, but we do have a big surprise for Batman Beyond in the 6â€


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PostPosted: Wed Dec 17, 2008 3:02 pm 
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wears suits so fine they make Sinatra look like a hobo
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Joined: Sun Nov 04, 2007 6:30 pm
Posts: 8989
Location: Colorado
Q1. Why are some Wal-Marts across the country getting full cases of DC Classics that are comprised of ONLY Red Tornado, Penguin, and Etrigan? This case assortment at any retailer is a surefire way to clog up inventory, thereby preventing new cases to arrive. So, what’s up?

There is actually a pretty simple answer to this but it takes a little understanding of how Mattel ships product to our larger customers. There are two ways that Mattel’s retail customers take our toys, domestic, and import. When a customer like Wal-Mart, TRU or Target take product Domestic, Mattel ships it to the US ourselves and the retailer buys from our distribution centers. Mattel is able to control exactly what case packs the customer receives because Mattel imports it to the US ourselves and we have more control over specific case packs. When a customer picks up product directly from our production plants in Asia as an Import order, the customer takes whatever cases are available on hand. In this case, Wal-Mart requested an order of DCUC figures on Import and there happened to be Wave 1 figures in the over-seas factory at the time so this is what this order was filled with.

Q2. At SDCC it was stated that "chase figures" for the DCIH line would not exist in the 3packs. Lately every solicitation for 3packs includes a Chase. while I am not a fan of chase figures in general, I can except them when single packed. What led to the change of strategy to make every single 3pack have a corresponding "chase" version?

[color=red]We’ll actually try to communicate a bit better with some of our retail partners on this as not ever pack has a chase figure. In fact, the only one that does is the Lex and Lex Trooper Pack with both blonde and brown haired Troopers. This is the only 3 pack that has a “chaseâ€


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