FESTIVAL ARCADIA MERGES FASHION AND VIDEOGAME INDUSTRIES WITH ‘VIRTUALLY FASHIONABLE’ – NOVEMBER 8, 2008

10 Quebec designers outfit Lara Croft for Tomb Raider: Underworldâ„¢ videogame



Montréal, October 28, 2008 – In conjunction with Festival Arcadia, a Virtually Fashionable evening will be held at 9 p.m. on Saturday, November 8, at the Society for Arts and Technology [SAT].For this world first event that merges the fashion and videogame industries, ten of Quebec’s best-known fashion designers are creating costumes for famed videogame icon Lara Croft. Two of these outfits will be incorporated into Lara’s official wardrobe as downloadable content for Tomb Raider: Underworld™ post launch. At the show, Bodybag by Jude, Complexgeometries by Clayton Evans, Denis Gagnon, Helmer, Marie Saint Pierre, Philippe Dubuc, Tavân & Mitto, Travis Taddeo, Valérie Dumaine and Yso will unveil designs that have been made specifically for the heroine’s upcoming new adventure.



Attendees of Virtually Fashionable will get to see the designs on real life and virtual models as they strut down the catwalk to music mixed by event sound designer Frigid. After the show, a jury that includes Cynthia Cooper, Curator of the McCord Museum, Herby Moreau, host and journalist, Stephane Le Duc, Editor of Dress to Kill Magazine, and Sandrine Belleteste, fashion consultant, will decide on one outfit that will be incorporated into Lara’s official wardrobe, with the designer taking home a $3,000 purse. A second outfit will be chosen by the public and both will be made available for download via Xbox LIVE® (Marketplace for the Xbox 360® video game and entertainment system from Microsoft®) so gamers will have the chance to play through the entire Tomb Raider: Underworld™ experience in a new award-winning outfit.



“With the upcoming launch of the new Tomb Raider: Underworldâ„¢ game, we are sure this event will provide Quebec designers with international exposure,â€