Here's a quote direct from Toy Guru on the Matty Forums 1/13/12.

The question was about getting GLTAS toys. His answer:



So unless he's out and out lying (which some members of this board will probably believe ), that's it for GL at least until SDCC.

I'm starting to think that Mattel might just skip that line altogether because they wouldn't want two animated properties out at once. And I know that makes zero sense.

Or there intially WAS a GL:TAS line in the works (judging by the leaked ebay figures), and at the last minute Mattel nixed it due to the poor sales of the movie figures and/or lack of retailer interest BECAUSE of the poor sales of movie figures. They may have decided to go with a "wait and see" plan with this new cartoon before committing a lot of money to another potential failure of a toy line. So if that's the case, we may not see a GL:TAS toyline until a year or more after the cartoon's first season (assuming it proves to be popular).

What happened to the good 'ol days where the cartoon was an excuse to market toys? 1 hyphenated word:
He-Man

Playstation

Another reason Mattel sucks,


D.

Most people tend to think in terms of Black & White. And as a result, "process" Toy Guru's statements as bad news. That is... "if there is no Green Lantern Line there can't be no Green Lantern toys." My thought process is different in the sense that I know that Animated Green Lantern Toys have been "tool'd" and exist. (I have tracked ebay auctions of the animated Kilowog in more than one occasion.) So to me, the fate of those figures is no different than the fate of the unproduced JLU figures. If anything, it shows an ever increasing "backstock" of tooled (but still unproduced) Timmverse figures. Which gives me hope that Mattel will find a way to integrate them all into some sort of rebranded "Animated Classics Line".

Time will tell, of course, but I've always hoped that Fangirl's big forthcoming news for JLU in 2012, were in the vein of an integrated (and diverse) JLU/GL line. 'Cause to be honest, it never crossed my mind that paying $50 bucks for a 3-pack was good news. Then again, I'm not part of the 1%.


I agree with you that all the Green Lantern Movie stuff poisoned the well for an Animated line. But then again, all those Green Lantern Classics figures and Blackest Night figures didn't exactly do wonders for all the other DC Universe lines.

Either way, if Mattel doesn't want to integrate JLU & GL, there are other options that they can explore. For instance, Mattel still has the luxury of waiting until the third quarter (i.e. Christmas) to schedule the line. Which wouldn't be a bad idea on account that the line would be "new" just in time for the Holidays. That is, instead of stale and full or reissues (think YJ). And because the cast of characters for GL isn't as big or diverse as JLU & YJ, waiting for Christmas would provide the best opportunity for another round of cases full of Kilowog figures to sell through.