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 Post subject: Re: Matty 2013 Subscriptions will be revealed at SDCC...
PostPosted: Thu Jul 05, 2012 12:27 pm 
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abuddah wrote:
What other methods should be taken to get more subscribers then? If it didn't meet expectations last year, when these classic characters still had a presence both in the isles and in the comics, how could it have a ghost of a chance this year?


They are marketing to such a small group. The % of people they are marketing to that they hope buy it, really already knows about it.

I mean, how many mom and dads are going to sign up for a subscription with the little flyer they get when they buy a retail figure? Not many. It's the cost involved.

They have to get the people who already know about it and don't buy it...they have to get those #'s up. The cost to market to the people who don't know, figuring up the small return they'd get...and then trying to make those #'s make sense...it would be too expensive.

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 Post subject: Re: Matty 2013 Subscriptions will be revealed at SDCC...
PostPosted: Thu Jul 05, 2012 1:22 pm 
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I'm not going to worry about it or lift a finger this year.

I'll get my two subs and then I'll see if it happens.

If not, more money for Hobbit Legos and the Marvel figures.

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