I don't think it's ever a good long-term strategy to pleeple off your customer base so consistently. And matty.com really depends on us collectors and not the "moms and kids" of the brick and mortar store. I know that once JLU ends it's unlikely that I will purchase much from Mattel and certainly not from matty.com.
+1 Although they have improved drastically since the early days, it's still an unpleasant experience dealing with them for the most part. Paying ridiculous amounts for these figures, shipping & tax, then only to have my figures come in a box with a crumpled up piece of paper & be damaged? I used to look forward to what new items would be on matty. After years of dealing with them, bow I just want it to end!
Yes, I agree. This is a good point.
Mattel is trying to reach a niche audience that's willing to spend a little extra for better-quality toys. That's why the company included the forums as part of the Matty site. It's not a huge marketing effort, but I think Mattel did a decent job, considering there's probably very little money in the budget for it.
Bwahahahahaha! Sorry I just have to laugh when you say " better quality toys on Matty. " I have to strongly disagree with that statement. I don't know about anything else. But as a JLU collector, besides Lobo there is really nothing better quality about anything. If they were better quality, My Bane would actually be bigger, Harley Quinn would not have those stupid heels & have her pixie boots, I kind of think scarecrow is too short. Micron is a repaint with a new head, Aquagirl has those stupid heels with bare feet, even though now they made bare feet that they could have just used from Gypsy, need I go on? There is nothing better about any of the figures on Matty. It's the same repainted crap, made from the same bucks with maybe a different head that we were buying at retail for a third of the price. At least Toyman, Mongul & Future Superman are newly tooled bodies. But lets not forget that these last JLU figures were actually retail items that were supposed to come out 2 years ago. Everything on Matty has been just junk with a new head sculpt. For the prices we pay for this crap on that site, everything should be newly tooled figures! " Oh but there's not enough budget/interest for newly tooled figures " I even read that about the subs all the time because people want Doomsday. Well then quit charging us so much for junk!