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 Post subject: So,... the new Max Steel line...
PostPosted: Thu Jan 31, 2013 6:07 am 
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Loose, Missing Package
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Location: Cox's Creek, KY
...anybody know what scale these are going to be?...


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 Post subject: Re: So,... the new Max Steel line...
PostPosted: Thu Jan 31, 2013 7:31 am 
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An Insider
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I think they will be the same figures out in South America. This "new" show has been going for a few years and is a big hit in South America. I'm just hoping they release the sabertooth tiger pack where they reused the MOTUC Battlecat sculpt so I can have a steed for Vikor!


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 Post subject: Re: So,... the new Max Steel line...
PostPosted: Thu Jan 31, 2013 8:00 am 
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I don't know if they'll be the same or not... The ones in SA were pretty much the same 12" figures we had here a few years back, the kid in the preview animation looks much more like a 15- or 16-year-old than the old toys did. Honestly, from his build in the animation (if they're staying with 1/6 scale, that is) I could see them using the much thinner Monster High male body for him (which, honestly wouldn't necessarily be a bad thing for MH collectors).


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 Post subject: Re: So,... the new Max Steel line...
PostPosted: Thu Jan 31, 2013 8:10 am 
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An Insider
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Could be. I found some different press releases online that make it sound like this is a brand new series too. So maybe I was wrong on all accounts, lol. I still want that sabertooth!


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 Post subject: Re: So,... the new Max Steel line...
PostPosted: Thu Jan 31, 2013 8:13 am 
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Have you watched the video?... http://www.maxsteel2013.com

(With you on the sabertooth, too!)


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 Post subject: Re: So,... the new Max Steel line...
PostPosted: Thu Jan 31, 2013 8:18 am 
5th Horseman
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This is a brand new series, not the same one that's been running in Latin America.


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 Post subject: Re: So,... the new Max Steel line...
PostPosted: Thu Jan 31, 2013 8:21 am 
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An Insider
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No I hadn't seen it. Looks similar to XD's Tron cartoon. Yeah I guess it is all new.


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 Post subject: Re: So,... the new Max Steel line...
PostPosted: Thu Jan 31, 2013 10:19 am 
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It's an updated version of Max Steel. Mattel made him younger so boys could relate to him better. And Steel will be separate from Max; they will join to create a bigger, stronger hero, similar to Ben 10 or Blue Beetle.

I wrote about the marketing strategy on Monday. It looks like Mattel wants to make it a big property, on par with Monster High.

We should get some pictures of the Max Steel figures from the Nuremberg Toy Fair this weekend.


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 Post subject: Re: So,... the new Max Steel line...
PostPosted: Fri Feb 01, 2013 7:01 pm 
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Wonderdog
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Seems like a Ben 10/Generator Rex hybrid show... Should have renewed Green Lantern and Young Justice instead, just sayin'




Webslinger


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 Post subject: Re: So,... the new Max Steel line...
PostPosted: Sat Feb 02, 2013 7:50 am 
5th Horseman
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Well, Max Steel is going to be on Disney XD. That show is produced by Fremantle Media. Cartoon Network Cancelled Young Justice and Green Lantern, those shows are produced by Warner Bros. animation. It wasn't really a case of either/or.


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 Post subject: Re: So,... the new Max Steel line...
PostPosted: Sat Feb 02, 2013 11:24 am 
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Wonderdog
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AnimateTed wrote:
Well, Max Steel is going to be on Disney XD. That show is produced by Fremantle Media. Cartoon Network Cancelled Young Justice and Green Lantern, those shows are produced by Warner Bros. animation. It wasn't really a case of either/or.



Just saying that shows like GL and YJ were much better, I don't care what network they are on...



Webslinger


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 Post subject: Re: So,... the new Max Steel line...
PostPosted: Fri Feb 08, 2013 8:18 am 
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Okay, seems like it's going to be a 6 inch line with at least one 2 inch subline.


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 Post subject: Re: So,... the new Max Steel line...
PostPosted: Fri Feb 08, 2013 1:52 pm 
5th Horseman
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Webslinger wrote:
AnimateTed wrote:
Well, Max Steel is going to be on Disney XD. That show is produced by Fremantle Media. Cartoon Network Cancelled Young Justice and Green Lantern, those shows are produced by Warner Bros. animation. It wasn't really a case of either/or.



Just saying that shows like GL and YJ were much better, I don't care what network they are on...



Webslinger



gotcha. I don't disagree. Your comment just made it sound like there was some correlation between them. In all honesty though, WB produces YJ and GL, and they are an entertainment company. Mattel is driving Max Steele, and it will largely be driven by the needs of the toy company. So... manage those expectations. ;-)


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 Post subject: Re: So,... the new Max Steel line...
PostPosted: Wed Feb 13, 2013 11:05 am 
Wonderdog
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From what I've seen of Max Steel:

It could be a rehashed mashup of Hot Wheels World Race, Acceleracers, and Battle Force 5; Max (& Steel) is a younger version of Vert Wheeler (who starred in all 3), and Gig, the "Skeets" of World Race and Acceleracers. Sounds like Max Steel won't be as vehicle-centric, but the villains will either be aliens (Battle Force 5) or robots/androids (WR, Acceleracers).

For what its worth, HWs collectors loved the first 2 which included straight-to-DVD movies, and over 30 diecast cars each, and the diecast has retained its retail value. There was talk there would be action figures, but it didn't happen. BF5 introduced 3" (?) figures and vehicles that fit them. The vehicles were plastic, not diecast, and turned off alot of collectors. (Same thing that happened to the Speed Racer movie vehicles)

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No thanks. I don't buy it. If Mattel has plans, then they must read them upside down. rono


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