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SpyMagician
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Post subject: POLL: Toys vs. Packaging Posted: Wed Aug 22, 2007 2:26 pm |
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Dog Squeezer |
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Joined: Sun Nov 04, 2007 6:30 pm Posts: 913
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So at the SDCC Mattel Panel there was ONE thing they said that made me thing "Mattel still doesn't get it!"
It was regarding the SDCC Exclusive Albino Man Bat.
The reason given for the white deco was something along the lines of "the brown would not show up as clearly in the package."
Now my problem is that this seems to take the stance that packaging is more important than the toy it contains. Something I disagree with.
So my question is what's more important? Toy, Package, or equal.
By "important" I mean which in general should be compromised in favor of the other.
For example: Should a package be redesigned to accommodate a toy (i.e. larger/irregular blister on a card a la Star Wars Ephant Mon) or should a toy be scaled down or recolored to fit a package (DCSH Doomsday or Albino Man Bat.)
Obviously there has to be some degree of compromise, you can't cram a 10" Giganta on a 4" figure blister.
But I think you know what I mean.
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Jim_Abell
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Post subject: Posted: Wed Aug 22, 2007 3:07 pm |
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Loose, Missing Package |
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Joined: Sun Nov 04, 2007 6:30 pm Posts: 13502 Location: Cox's Creek, KY
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While I will go ahead and say that I think that the toy is the most important part of the total package, when something is part of a regular assortment it's going to have to fit within the packaging standard for that assortment. Cases would end up changing size to accommodate unusual cards or bubbles and peg space might not be able to hold an entire case worth. Normally retailers will balk at anything that doesn't stay keep to the same dimensions within an assortment. I think the main reason Hasbro got away with Ephant Mon and Bacta Tank Luke and their irregular bubbles is that the cards still managed to fit with in the same peg space *and* that both of them shipped in very limited quantities so they weren't expected to stay on those pegs for very long. Special packaging normally requires a seperate assortment or the product would have to be an exclusive.
As for the albino Man-Bat showing up better in the package, I really think that they wanted to showcase the figure in a dark box to make the best use of the electronics and that's how he ended up white. I also believe that they may have gone with the white so that they could leave the door open for a brown one at retail in some form or another down the road, maybe as a BAF, maybe as an exclusive, maybe just a regular figure...
I expect the DCUC packaging to change, at least the bubble, in order to hold a figure and the BAF pieces, especially something as large as Grodd's torso.
_________________ "I'll always be a Toys 'R' Us kid..."
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nightwing
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Post subject: Posted: Wed Aug 22, 2007 3:16 pm |
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Resin |
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Joined: Sun Nov 04, 2007 6:30 pm Posts: 384
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Half of us are throwing the package away. It is a way of getting your product out there. Use all your marketing brains to make an attractive package that will catch shoppers eyes. Then if people want to keep them they can and the rest of us will toss them in the trash no matter what.
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bh
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Post subject: Posted: Wed Aug 22, 2007 3:52 pm |
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"You can set your clock to his haircut" |
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Joined: Sun Nov 04, 2007 6:30 pm Posts: 111
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Although the packaging is important from a marketing perspective, it's what's inside that should count.
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albion2000
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Post subject: Posted: Wed Aug 22, 2007 4:18 pm |
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HEY! New guy! GET HIM! |
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Joined: Sun Nov 04, 2007 6:30 pm Posts: 22
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lets see, within 5 minutes of getting home the package is ripped apart and tossed in the garbage, so me it's the toy that counts. However I have heard that some people pin their figs to the wall in the original package so I guess it all depends on if you open your toys or not
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The Superfly
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Post subject: Posted: Wed Aug 22, 2007 4:23 pm |
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wears suits so fine they make Sinatra look like a hobo |
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Joined: Sun Nov 04, 2007 6:30 pm Posts: 9002 Location: Colorado
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Azrael24
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Post subject: Posted: Wed Aug 22, 2007 6:06 pm |
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Factory Worker |
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Joined: Sun Nov 04, 2007 6:30 pm Posts: 806
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Just do what they did in the TB Manbat, it was stuffed but it worked
_________________ [center]www.dchallofjustice.com[/center]
visit the DC Hall of Justice!
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riddler2403
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Post subject: Posted: Thu Aug 23, 2007 2:32 pm |
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Prototype |
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Joined: Sun Nov 04, 2007 6:30 pm Posts: 7227 Location: Maryland
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I don't care if the figure comes in a trash bag as long as it's awesome and a character that I want. Packaging is not nearly as important as the toy.
_________________ Please visit us at the Hall: http://hallofjustice1.proboards77.com/
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Scott Rogers
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Post subject: Posted: Thu Aug 23, 2007 2:56 pm |
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Killer Mothman |
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Joined: Sun Nov 04, 2007 6:30 pm Posts: 1102
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My brother used to say "Never buy a toy whose package looks better than the toy."
I prefer to have a bad or poorly designed packaging.
Makes it that much easier to take it out of the package and not feel bad about it.
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Quinn
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Post subject: Posted: Thu Aug 23, 2007 4:46 pm |
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serves the Otter |
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Joined: Sun Nov 04, 2007 6:30 pm Posts: 1908 Location: Salt Lake City, UT
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Cookie_TXPSY
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Post subject: Posted: Thu Aug 23, 2007 5:37 pm |
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Collector Inspector |
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Joined: Sun Nov 04, 2007 6:30 pm Posts: 1372
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Quinn wrote: albion2000 wrote: lets see, within 5 minutes of getting home the package is ripped apart and tossed in the garbage... I usually open toys in the car while I'm driving away from the store...I can't wait until I get home...  I open mine in the parking lot....... I just cleared out about 20 JLU,DCSH and transformers real gear packages... they've been in there for awhile 
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