FOUR HORSEMEN UPDATE: FANTASTIC EXCLUSIVE, SAN DIEGO COMIC CON, NEW WEBSITE AND MORE!
May 28, 2010

The Four Horsemen are nearing the end of their tenth year in business, and they’re gearing up to make the next year one of their most productive years ever! Not only are they going to continue to handle the creative duties on Mattel’s DC Universe Classics, Masters of the Universe Classics, the new Green Lantern Classics and more, but they’re also moving forward with their own popular FANtastic Exclusive project in the fall, preparing for more releases of characters from their fan-favorite property – 7th Kingdom, producing the previously mentioned Outer Space Men figures, completely overhauling their internet presence and if that’s not enough, they’re going to finally go into production on a long awaited Four Horsemen owned toy property!
 
 Contrary to some internet rumors, FANtastic Exclusive is not dead. Far from it. The fan driven project and the two most recent FAN-Ex winning characters, Scarabus and the Raven, have just been taking a bit of a breather while the Horsemen have allowed the slumping economy to correct itself, and also allowed the Four Horsemen to move ahead on a few upcoming releases that will help them build capital to make the FAN-Ex project possible.
 
 As for Scarabus and the Raven, the Horsemen are once again doing new pricing on the Scarabus figure, having reconfigured his construction somewhat to reflect climbing production costs overseas and the general state of the economy. The current plan is to go into production on Scarabus within the next few months. The sculpting on the Raven is well underway, and some photos of the figure will be part of the launch of the new Four Horsemen website described below.
 
 After five years of handling FANtastic Exclusive in pretty much the same way, the Horsemen have decided it’s time to mix things up a bit, and are coming up with exciting new and creative ways to get FANatics even more involved with the project than ever before. Not only will fans have more of a say in the actual creation of each new character, there are also going to be extra fan created projects and internet based events to keep you on your toes between voting rounds. Even projects outside of the normal FANtastic Exclusive format, like 7th Kingdom and the Outer Space Men are going to be periodically subjected to the dark whims of the Fantastic FANatics!
 
 To go along with the new approach to FANtastic Exclusive, the Four Horsemen are going to be launching an all new website that will be a central hub for all things Horsemen. The new Horsemen hub will be used to allow the Horsemen more direct fan interaction and also the ability to make sure that news and event updates are done on a regular basis. The new site will also feature FANatic fueled galleries, where fans can submit their own photos and images of Four Horsemen related items to be put on display. The Horsemen expect to have the new website rolling and ready for launch when San Diego Comic Con 2010 begins.
 
 Speaking of Comic Con, the Four Horsemen will be making an appearance there once again, and will be once again boothing up with their long time pals “Action Figure Xpress” at booth #4045. The Horsemen will once again be doing signings and panels for Mattel, and they’ll also have new products at booth #4045 for sale, but the details of all of that will have to wait just a little longer…
 
 Last, as mentioned above, the upcoming year will see the release of a line of Four Horsemen owned figures that longtime FAN-Exers will be familiar with and are very near and dear to the Four Horsemen’s hearts. The Four Horsemen will have prototypes of characters from the line on display at booth #4045 at the San Diego Comic Con. More information on this line and a few other surprises coming up in the next few weeks!
 

 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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