Frito-Lay And Activision Reveal Final Three Characters Vying To Become The First-Ever Fan-Selected Skylanders® Hero
May 21, 2014

Who Will Be The Next Skylanders® Hero?


PLANO, Texas, May 20, 2014 /PRNewswire/ — PepsiCo’s Frito-Lay North America division and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc., today announced the three final Skylanders® character names to be voted on from the “Choose and Name a New Hero” contest. The joint promotion between Frito-Lay and Activision gives fans the unique opportunity to choose a new Skylanders character which will appear in the upcoming video game, Skylanders Trap Team, slated for release in North America on October 5,2014. This is the third partnership between Activision and Frito-Lay that gives fans an exciting way to engage with the popular Skylanders franchise exclusively through specially marked Frito-Lay variety packs of snacks. Now through June 13, 2014, fans 13 years and older can visit to vote for their favorite of the three finalist names, and the winning character will come to life in Skylanders Trap Team.

The three Skylanders Trap Team hero finalist names and their fan-submitted inspirations (in alphabetical order by hero name) are:

  • “Bat Spin,” submitted by Kimberly Josey from Charlotte, N.C., is a witch tasked with saving the underworld from trolls to prove worthy of joining the Skylanders heroes.
  • “Flip Wreck,” submitted by Noel Foster from Clearwater, Fla., is imagined as half-dolphin and half-shipwreck, unlike any Skylanders the world has ever seen.
  • “High Five,” submitted by Phylicia Nakamoto from Elk Grove, Calif., is the fifth son of the Royal High Flying Dragonflies. Famous for his great speed, this hero can fly higher and faster than any other dragonfly in Skylanders.

ScreenHunter_379 May. 21 00.01In February, fans were asked to select one of three potential heroes they wanted to see come to life in the next Skylanders video game. Once their Skylanders selection was made, contestants then submitted a suggested name and a 200-character or less inspiration for the name they chose. A qualified panel of judges, including executives from Frito-Lay and Activision, selected the three finalists from nearly 20,000 fan submissions. The winning hero will appear on Skylanders packaging and in the Skylanders Trap Team video game. The finalist receiving the most eligible fan votes will be awarded a $100,000 scholarship.

“For the third year in a row, we’ve proudly partnered with Activision to help families create fun and memorable moments while enjoying their favorite snacks,” said Ram Krishnan, vice president of marketing, Frito-Lay. “Now, all fans can help determine the future of the Skylanders game simply by voting for their favorite finalist hero. We are so impressed with the creativity this challenge sparked, and we can’t wait to see who the fans select as the winner.”

To celebrate the promotion, fans will receive $10-off coupons for Skylanders SWAP Force™ Starter Packs in specially marked packs of Frito-Lay Classic Mix and Flavor Mix 20-count variety packs. These packs contain America’s favorite snacks in convenient one-ounce servings, including Lay’s potato chips, SunChips multigrain snacks, Doritos tortilla chips, Cheetos cheese-flavored snacks and Fritos corn chips.

Skylanders SWAP Force is currently available in retailers nationwide. Skylanders Trap Team is an upcoming action-adventure video game developed by Toys for Bob and published by Activision Publishing, and is scheduled for release on October 5, 2014 in North America and in Europe on October 10, 2014.

For more details and official rules, visit

About Frito-Lay North America
Frito-Lay North America is the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website,, the Snack Chat blog,, and on Twitter at

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit

Follow PepsiCo:

About the Skylanders® Franchise
The award-winning, $2 billion Skylanders franchise pioneered the toys-to-life category in 2011 with the debut of Skylanders Spyro’s Adventure®. The game originated a new play pattern that seamlessly bridged physical and virtual worlds across multiple platforms. In October 2012, Skylanders Giants™ further evolved the genre and added the mega-sized Giant Skylanders and LightCore® characters to the collection of interaction figures. Skylanders SWAP Force launched in October 2013 and introduced an all-new play pattern – swapability. The Skylanders franchise was the top selling kids’ videogame of 2013¹, as well as one of the top 20 videogame franchises of all time². Skylanders Trap Team, the newest installment due out in North America on October 5, 2014, reverses the magic of bringing toys to life – incredibly letting kids pull characters out of the digital world into the physical world. For more information, please visit: and

About Activision Publishing
Headquartered in Santa Monica, California, Activision Publishing, Inc. (NASDAQ: ATVI), today is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Activision maintains operations in the U.S., Canada, Brazil, Mexico, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, Denmark, the Netherlands, Australia, Singapore, mainland China, Hong Kong and the region of Taiwan. More information about Activision and its products can be found on the company’s website,


¹ According to The NPD Group, GfK Chart-Track and Activision Blizzard internal estimates, including toys and accessories
² According to The NPD Group and GfK Chart-Track

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




No Comments »

Leave a Comment