Frito-Lay And Activision Team Up For Promotion That Lets Fans Choose And Name A Character In The Next Skylanders Game
February 25, 2014

Marks First Time Fans Are Given Opportunity to Create Skylanders Game Content; Winning Consumer Receives $100,000 Scholarship

PLANO, Texas, Feb. 25, 2014 /PRNewswire/ — PepsiCo’s Frito-Lay North America division and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), today announced a promotion that brings fans the ultimate way to get involved in the award-winning Skylanders® franchise. For the first time ever, Frito-Lay and Activision are providing fans with the unique opportunity to choose and name a new hero that will appear in the next Skylanders game slated for release in 2014. In addition to naming honors, the winner will receive a $100,000 scholarship. For more details and official rules, visit www.fritolay.com/skylanders.

“This is the third consecutive year Frito-Lay has partnered with Activision to bring fans a whole new way to experience Skylanders, while bringing added fun to the snack aisle,” said Ram Krishnan, vice president of marketing, Frito-Lay. “This time around, we’re taking our collaboration to a new level. We can’t wait to see all the creative names families come up with.”

Between now and March 21, 2014, fans 18 years and older can visit www.fritolay.com/skylanders to select one of three potential heroes they want to see come to life in the next Skylanders game. Once their Skylanders selection is made, contestants then submit a suggested name and a 200-character or less inspiration for the name they chose.

In May, one fan-created name for each of the three potential heroes will be selected by a panel of judges from Activision and Frito-Lay, and announced as finalists. Fans 13 years and older will be invited to vote online for the hero they want to see debuted in the next Skylanders game. Later this year, the winning hero will be revealed and the fan behind the creation of the hero’s name will be awarded a $100,000 scholarship. The winning name submission will also become the official name for that Skylanders hero and will appear in a variety of places such as on Skylanders packaging and even in the Skylanders game.

To celebrate the promotion, specially marked Frito-Lay variety packs, available for purchase while supplies last at participating retail stores nationwide, will include coupons for select Skylanders products and details on the entry and voting phases of the promotion. This spring, variety packs will include a $5 off coupon for a Skylanders SWAP Force™ Starter Pack.

Frito-Lay Classic Mix and Flavor Mix 20-count variety packs contain America’s favorite snacks in convenient one-ounce servings: including Lay’s potato chips, SunChips multigrain snacks, Doritos tortilla chips, Cheetos cheese flavored snacks and Fritos corn chips. To unleash excitement at snack time, Frito-Lay and Skylanders join forces to help families create fun and special family moments.

FRITO-LAY NORTH AMERICA , ACTIVISION, SKYLANDERS

About Frito-Lay North America
Frito-Lay North America is the $13 billion convenient foods business unit of PepsiCo (NYSE: PEP), which is headquartered in Purchase, NY. Learn more about Frito-Lay at the corporate website, http://www.fritolay.com, the Snack Chat blog, http://www.snacks.com, and on Twitter at http://www.twitter.com/fritolay.

About PepsiCo

PepsiCo is a global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than $1 billion each in annual retail sales. Our main businesses – Quaker, Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable foods and beverages that are loved throughout the world. PepsiCo’s people are united by our unique commitment to sustainable growth by investing in a healthier future for people and our planet, which we believe also means a more successful future for PepsiCo. We call this commitment Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. For more information, please visit www.pepsico.com.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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