Funko Partners With Super7 on ReAction Brand
August 29, 2013
Funko™ and Super7™ to partner on ReAction Figures™  collectibles line and other properties!

Funko™  and Super7™ are excited to announce a new strategic partnership to debut and extend the ReAction Figure™ 3 3/4″ line..


One of the most unique and highly anticipated toys of San Diego Comic-Con 2013 was the pre-order and launch of Super7’s™ ReAction Figures™ Alien™ line. From the “Lost Prototype” 2-pack and Early Bird Kit to the the full reveal of the final Alien™ ReAction figures™ , the collector community was in a frenzied state over this new “retro style” look of toys within the action figure community. At the same time, Funko’s™ continued growth and expanding product line made it’s San Diego Comic-Con booth one of the single most traveled spots of the entire convention. After years of sharing the same aisle together, Super7™ and Funko™ saw an incredible opportunity to leverage each other’s unique business insights into a more strategic partnership. Beginning with the launch of the Highly anticipated Alien™ ReAction Figures™ and then several licenses to be announced soon,  both companies look to establish a firm collaborative footprint in the market with the ReAction Figures ™ line.

Take a peek…
They’re just so…so…just so…GLORIOUS!


Available Late November!
I think this calls for a movie night!


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.





  • Gary says:

    Thanks Daniel: I really cannot wait for these figures, and I’m excited to see what comes next!

  • Captain Collector says:

    I’m sure this is good business for Super 7, but it’s bad business for those of us who preordered for $100.00. Several retailers are now selling the sets for $65.00. I’ve read that Super 7 will include a special “mystery figure” for those of us who just got robbed of the additional $35.00. I think they should publish who it is, or offer refunds. This might even be borderline bait & switch illegal. I love that Super 7 made these, and I’m a big supporter of this project, but do right by your customers.

  • Captain Collector says:

    Ok, I got the email explaining everything from Super 7, and I’m totally cool with how they’re handling this. They’ve offered refunds, or I can keep my order and get a bonus figure. If if been offers the chance to pre-buy at Comic Con as a set if 5 for $75, or a set of six with a bonus figure for $100, I’d have often the set of six. I just hope it’s some sort of real figure, and not, for example, another Alien warrior pair gold or silver. Maybe swap heads and give me Ripley in the space suit (Kane’s body), perhaps?

  • marc says:

    Wait, where do you see the properties you listed? I read the link provided and didn’t see Buffy, Firefly, etc.?

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