G.I. Joe Day In Rhode Island
April 30, 2010


Revered Hasbro Property is Honored at State Capital, Kicking Off Start of Annual G.I. JOE Convention 

Providence, RI – April 30, 2010 – The world’s first action figure comes home to Rhode Island for the 17th annual G.I. JOE Convention, hosted by the G.I. JOE Collectors’ Club and Hasbro, Inc. (NYSE: HAS).  To celebrate the homegrown hero and its fans, Rhode Island Governor, Donald L. Carcieri, proclaimed today as “G.I. JOE Day” as Rhode Island schoolchildren were on hand for the celebration in the State House rotunda.  The Governor was also joined by Hasbro’s President and CEO, Brian Goldner, as well as 250 parachuting G.I. JOE action figures that descended from the upper level of the domed structure, kicking off the official and largest convention of G.I. JOE enthusiasts.

Thousands of G.I. JOE fans will converge on the Rhode Island Convention Center on May 1st and 2nd to participate in events and activities that surround the brand’s 45-plus year history that includes action figures, comic books, animated series and a blockbuster movie.

“We are excited to have the G.I. JOE brand and its many legions of fans come to Providence for its annual convention this year,” said Rhode Island Governor Donald L. Carcieri. “We are proud to have such an internationally iconic hero call Rhode Island home.”

This year’s convention will feature some of the original G.I. JOE vs. COBRA creators, industry guests, artists, and the Hasbro G.I. JOE brand and design team. The convention will celebrate G.I. JOE, the original action figure, and its journey through the decades from the 1960s, all the way through last summer’s blockbuster, G.I. JOE: The Rise of Cobra, and beyond.

“Hasbro is thrilled to celebrate the G.I. JOE brand in Rhode Island” said Brian Goldner, President and CEO of Hasbro, Inc.  “G.I. JOE is a property that was created and developed here at Hasbro in Rhode Island over 45 years ago and is now known around the world. This year’s convention will showcase the full history of the G.I. JOE brand, with special emphasis on the future of the iconic action and adventure property.  We’re thrilled that Governor Carcieri has bestowed such an honor to the world’s first action figure hero and we’re excited to celebrate “G.I. JOE Day” with our employees, fans and fellow Rhode Island residents.”

The convention is being held at the Rhode Island Convention Center located at 1 Sabin Street in Providence, Rhode Island. General admission tickets are available at the door, $12 for adults and $8 for children ages 5-12 (free child’s admission with a paid adult). And, as always, admission is free for those 4 years old and under. General Admission tickets provide access to the showroom on Saturday, May 1st from 10 a.m. to 5 p.m., or on Sunday, May 2nd from 9:30 a.m. to 3:30 p.m. Additional details and pre-registration information can be found at gijoecon.com, or by calling (817) 448-9863.

Hasbro inaugurated the G.I. JOE Collectors’ Convention in 1994 to bring collectors, fans and the G.I. JOE team together to share in the history of the brand. The annual event attracts thousands of people for G.I. JOE-related presentations and activities, along with buying, selling and trading rare and vintage G.I. JOE action figures.


Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children’s and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.com.

© 2010 Hasbro, Inc. All Rights Reserved.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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