GAME ON: JAKKS PACIFIC TO BRING ICONIC NINTENDO® CHARACTERS TO LIFE WITH TOY AND COSTUME LINE
February 27, 2013

JAKKS_LOGOMalibu, Calif. – February 25, 2013 – Leading U.S. toymaker JAKKS Pacific, Inc., (Nasdaq: JAKK) announced today that it has been granted rights in major toy categories by Nintendo of America Inc. to manufacture, market and distribute a line of toys and related consumer products based on a robust library of iconic Nintendo characters that generations have come to love. In addition, JAKKS’ Halloween costume division, Disguise Inc., has been given rights to offer Halloween costumes and accessories based on these Nintendo properties.   With this licensing agreement, fans of all ages will be able to engage with their favorite Nintendo video game characters, from Mario and Luigi®, to Donkey Kong® and Princess Peach™, to Game Link® and Zelda®.

“Nintendo is a classic brand rich in content that appeals to today’s kids, parents and collectors alike and we are excited to partner together to bring their video game heritage to life in the toy aisle,” said Jack McGrath, COO, JAKKS Pacific, Inc. “We are looking forward to expanding our top-tier roster of properties through this comprehensive licensing deal, which covers a wide array of category rights for almost all Nintendo properties, and for nearly all worldwide territories.”

“We are eager to offer, a robust and comprehensive line up of products to satisfy our fan base and generations of Nintendo enthusiasts,” said Steve Singer, Nintendo of America’s Vice President, Licensing. “This partnership with JAKKS Pacific affords us tremendous opportunity to grow the presence of our iconic brands at retail.”

The licensing agreement allows JAKKS Pacific to manufacture, distribute and market toys, games, playthings, novelties, plush, key chains, and costumes worldwide (excluding Japan and Korea). JAKKS Pacific is expected to launch this new product line at retailers nationwide in Spring 2014. Disguise plans to launch Halloween costumes and accessories for the 2013 Halloween season.

About JAKKS Pacific, Inc.

JAKKS Pacific, Inc. (NASDAQ: JAKK) is a leading designer and marketer of toys and consumer products with a wide range of products that feature popular brands and children’s toy licenses.  JAKKS’ diverse portfolio includes Action Figures, Electronics, Dolls, Dress-Up, Role Play, Halloween Costumes, Kids Furniture, Vehicles, Plush, Art Activity Kits, Seasonal Products, Infant/Pre-School, Construction Toys, Ride-On Vehicles, Wagons, Inflatable Environments and Tents, Impulse Toys and Pet Products sold under various proprietary brands including JAKKS Pacific®, Creative Designs International™, Road Champs®, Funnoodle®, JAKKS Pets™, Plug It In & Play TV Games™, Kids Only!®, Tollytots®, Disguise®, Moose Mountain® and Maui®. JAKKS is also the creator of the underlying Monsuno® property and toy line. JAKKS is an award-winning licensee of several hundred nationally and internationally known trademarks including Nickelodeon®, Warner Bros.®, Ultimate Fighting Championship®, Hello Kitty®, Graco® and Cabbage Patch Kids®.www.jakks.com

 

This press release may contain forward-looking statements (within the meaning of the Private Securities Litigation Reform Act of 1995) that are based on current expectations, estimates and projections about JAKKS Pacific’s business based partly on assumptions made by its management. These statements are not guarantees of future performance and involve risks, uncertainties and assumptions that are difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such statements due to numerous factors, including, but not limited to, those described above, changes in demand for JAKKS’ products, product mix, the timing of customer orders and deliveries, the impact of competitive products and pricing, and difficulties with integrating acquired businesses. The forward-looking statements contained herein speak only as of the date on which they are made, and JAKKS undertakes no obligation to update any of them to reflect events or circumstances after the date of this release.

© 2013 JAKKS Pacific, Inc. All rights reserved.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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