@GentleGiantLtd Expands to Include @GentleGiantToys #NYTF
February 16, 2018

SOMETHING BIG IS ABOUT TO SHAKE THE MASS MARKET

BURBANK, CA (February 16, 2018) – Gentle Giant Ltd./3D Systems is excited to announce our new mass market collectible toy division Gentle Giant Toys.  Gentle Giant Ltd. have been known as an industry leader in the high-end collectibles market for almost 2 decades, and were pioneers in using digital scans and data to make collector consumer products.   Gentle Giant Toys is proud to announce the first six new mass-market collectible toy lines and the return of a favorite line.

Gentle Giant Toys is a new division branding itself independently from Gentle Giant Ltd with a new logo, new website and new social media handles.  “These fun new, lines deserve a fun, new logo. The new logo tells a story and is more playful and approachable,” said Daniel Pickett, Marketing Manager for Gentle Giant Toys, “The Giant represents the company’s history and expertise in the world of authentic replication. The Butterfly is the embodiment of the artistic and innovative style ingrained into its consumer products.”

“We are excited at the prospect of taking our almost two decades of experience and applying the same care, craftsmanship and attention to detail to these lower price-point collectible toy lines: same way we treat our high-end resin pieces,” said , Dev Gilmore, Director of Creative and Licensing of Gentle Giant Ltd.

“We’ve had a lot of fun making our 1:6th scale collectibles, life-size monuments and even larger than life pieces, but the great thing about digital sculpting is that the product can be any size! So, we are taking it down a few notches to be fun, compact and awesome so you can build new collections quickly, without having to look at adding a wing onto your house for them.” Said Ashly Powell Director of Product Development.

 

The first wave of new product lines include:

Bust-Ups –One of our most popular lines returns for a new generation. Gentle Giant has poured all of our world-class sculpting resources into creating this line of dynamic heroes and villains into unique busts and scenes featuring the world’s most iconic characters from across the Star Wars and Marvel Universes.  Bust-Ups are pre-painted, snap together mystery model kits. You collect them, build them and display them!   These eye-catching miniature models allow you to re-create some of your favorite moments from the most successful science fiction and comic book franchises of all time!

 

Enamel Pins – The enamel pin craze has swept the planet and once again pop culture fandom is on the forefront of that trend. Gentle Giant Toys is beyond excited to step into this arena with the biggest juggernaut license in the galaxy – Star Wars!

We are launching our new enamel pin program with 2-D enamel pins representing arguably the most popular toy line of all time – vintage Star Wars figures!  Subsequent waves will feature current films and characters from movies such as The Force Awakens and The Last Jedi as well as looking back across over 40 years of the Star Wars Universe!

 

Fleet Flyers – Boldly GO!… AND take your favorite ships from Starfleet with you!  From the runaway hit TV series Star Trek: Discovery comes Fleet Flyers!   Relive your favorite space battles or explore the outer reaches of the quadrant with these replica spacecraft that have appeared in the new season of Star Trek: Discovery.  Each vessel is sculpted using actual digital models from the show, capturing every detail of each unique ship from both the Federation, the Klingon Empire and the yet unknown!  Each ship comes packed with an articulated arm stand and suction cup so that can be attached to any smooth, flat surface for display!

 

Micro Bobbles – The Marvel Universe just got a little more adorable with Gentle Giant’s new Marvel Micro-Bobbles line.  These stylized heroes from across the Marvel Universe are presented blind-bagged in a fun, new, original, bobble-head style.  Each bobble–head character features a suction cup that helps define their characteristic action.  Collect them all to create your own epic battles of good vs. evil!

Mini Heroes – Straight from the covers of Marvel Comics comes the Gentle Giant Toys’ line of Mini Heroes animated maquettes!  These mini statues feature fun, stylized versions of your favorite Marvel heroes and villains on a whimsical base environment!  Each character is taken from a 2-D comic book image and translated into adorable 3-D for your collection!  Not all heroes have to be gritty!

Super Stills – Gentle Giant Ltd. has been making direct market licensed busts of top shelf entertainment properties and franchises for close to two decades.  Now we are extending that expertise to reach new audiences and find new collectors by making our highly detailed models more accessible for the mass market.  With the new PVC SuperStills line Gentle Giant Toys is sticking close to our roots and changing the materials but not the care and attention to detail we pour into each bust.  Using high grade PVC we are translating the most iconic characters in entire Star Wars and Marvel universes into dynamic and affordable mass-market display pieces.

Tiny Tin Pocket Pails – The greatest heroes, villains, and creatures from every corner of the Star Wars and Marvel Universes have gathered to adorn the exterior of these delightful boxes, presented in both modern and retro styles.  Each of these dynamic tin, hinged boxes contain a matching thermos shaped eraser pencil topper.  Each Tiny Tin is blind-boxed to ensure collectability and there will be surprise chase variants in future assortments!

 

Gentle Giant Toys will showcase these new lines at Toy Fair International in New York, February 17th-20th in booth 4211.

 

About Gentle Giant Toys

Gentle Giant Toys/3D Systems is a leading designer, manufacturer and marketer of collectible toys and consumer products sold throughout the world, with its headquarters in Burbank, California. Gentle Giant Toys’ popular brands include Star Wars, Marvel and Star Trek and a wide range of entertainment-inspired products featuring premier licensed properties. Visit them at www.gentlegianttoys.com and follow on Instagram (@GentleGiantToys), Twitter (@GentleGiantToys) and Facebook (Gentle Giant Toys)

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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