Get out there and look for Doomsday!
October 19, 2006

This past Sunday was October 15th.  That was the "Target date" for the JLU Target exclusive 6-pack featuring Doomsday to be released to the public.   More specifically that was the day that most Targets were to have their "Great Gifts under $20" endcap built in the toy section.

In addition to the Doomsday set there is a Superman Returns 3-pack of figures with Clark Kent, Superman and Lex Luthor and the two The Batman 3-packs with an exclusive Poison Ivy and Ventriloquist figures (also available in a TRU Arkham Asylum 6-pack).

Reports of where the endcaps have been found have varied from Target to Target.  Some people have found them on the main aisle, some on the back endcap, and a few not even in the toy section.



This is a "before picture" from a store that hadn’t set the endcap up quite yet:


Here is a shinny new endcap that hadn’t been touched yet:


They are out there now, so if you want one now is the time to start looking.  If your Target hasn’t put them out yet you might ask the Customer Service desk if they can look up the DPCI number for the item.  For the Doomsday set the DPCI number is 087-06-0619.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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