GreenLight Raises Growth Equity
September 8, 2010

Focusing on Expanding Presence in Licensed Die-Cast Collectibles Industry

 Indianapolis, IN (September 8, 2010) GreenLight, LLC, together with its affiliate, Under the Hood Club LLC, today announced that it has completed a significant equity investment from a group of individual investors.  Net proceeds from this investment will be used to accelerate the development of new projects and to expand more aggressively into licensed die-cast collectibles and related products that appeal to the company’s auto enthusiast customers. 

“Our new investors recognize the tremendous following GreenLight has built among automobile die-cast enthusiasts,” said Kevin Davey, GreenLight’s President.  “They and we at GreenLight firmly believe our best days are ahead of us.  While the economy remains tough, we are gratified by the reception our products continue to receive from customers, both in the United States and internationally.  And we have numerous new ideas and concepts we’re already working on that we’re confident will strike a chord with our core collectors,” said Mr. Davey.

 

Headquartered in Indianapolis, GreenLight is a premier manufacturer and marketer of officially licensed, authentic die-cast replica vehicles.  GreenLight die-cast replicas are available in 1:18, 1:24 and 1:64 scale and are officially licensed by General Motors, Ford Motor Company, Chrysler Group, Carroll Shelby Licensing, Mecum Auctions, Universal Studios, Indianapolis Motor Speedway, Goodyear Tire & Rubber and Bridgestone Americas, among others.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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