Happy Honda Days with the 6 Million Dollar Man
November 15, 2018

As you may recall over the past 2 years, Honda has relied on stop motion animation and vintage toys to help promote their holiday sales for the past seasons.  This formula must be working for them as they are back this year with round 3.  Their new commercial for 2018 features the old Kenner 6 Million Dollar Man action figure.


Feel like 6 million bucks inside the 2018 Honda Accord. Shop magical deals during the Happy Honda Days Sales Event.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.





  • Mako says:

    I loved it! They even got Majors to do the voice! I love these holiday ads.

  • Stormcloud says:

    They are also airing one with the vintage TMNT figures, with all four original voice actors.

  • Andie says:

    I think the ad is cute and nostalgic; the animation, effects, and use of Lee Majors voice was brilliant. On the other hand, I doubt many people born after the 1960s or 1970s, unless they happened to watch re-runs on TV Land and/or they are a Sci-Fi/Superhero aficionado would know any other Steve Austin aside from the wrestler. I saw another Honda ad of this nature with Care Bears which agian has some generational limitations, although I think Care Bears made a brief comeback in recent years. Are we going to see Pokémon and Power Rangers next to appeal to younger generations? Overall, Honda owners tend to be a little younger.

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