HASBRO AND HBO® JOIN FORCES TO INTRODUCE AN ALL NEW EDITION OF MONOPOLY: GAME OF THRONES
November 21, 2018

New edition integrates elements of the hit series into gameplay using tokens and properties inspired by the show, coming to retailers January 2019

PAWTUCKET, R.I. (November 19, 2018) – Today, Hasbro, Inc. (NASDAQ: HAS) and HBO join forces to announce the launch of an all new edition of MONOPOLY: GAME OF THRONES game. Inspired by the network’s hit series GAME OF THRONES, MONOPOLY: GAME OF THRONES is being rereleased with brand-new features including customized tokens, iconic properties and graphics infused within the game board.

The MONOPOLY GAME OF THRONES Edition game will also now feature an Iron Throne card holder that plays the iconic theme song throughout gameplay. This is the first time ever that a music component has been incorporated into a Monopoly Board.

MONOPOLY and GAME OF THRONES fans can set sail to Westeros, with game tokens inspired by the honorary sigils of the Great Houses. Players will travel around the board to buy, sell, and trade iconic locations from the Seven Kingdoms, building castles and holdfasts in their pursuit to rule the Iron Throne.

“HBO has an incredibly robust and passionate fan base for the GAME OF THRONES series, and we’re excited to offer yet another way for these fans to connect with the brand,” said Jonathan Berkowitz, President, Hasbro Brands. “The board, the tokens, the money, and even the game pieces are derived directly from the show, ensuring GAME OF THRONES fans can be transported into the world of Westeros through an engaging and authentic MONOPOLY experience.”

The MONOPOLY: GAME OF THRONES Edition game, designed for fans ages 18 and up, will be available for pre-order today at Walmart, GameStop, and Amazon, for a suggested retail price of $29.99. The game will be available at all major retailers nationwide beginning in January, 2019. Click here to preorder the set on shop.hbo.com

MONOPOLY is the world’s favorite family game brand and is enjoyed by more than 1 billion players in 114 countries across the globe. Fans can engage with the MONOPOLY brand across many platforms and formats including live events, fashion licensing, digital gaming, casino gambling, and more. Stay updated on the latest MONOPOLY brand news at Monopoly.com, Facebook.com/Monopoly, @HasbroNews on Twitter, and @Hasbro on Instagram. For more information on MONOPOLY: GAME OF THRONES Edition game, visit HasbroGaming.com.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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