@Hasbro Announces #Marvel ‘s NEW AR Role Play Experience!
February 12, 2018

Just revealed this morning, Hasbro has officially announced HERO VISION – Hasbro’s brand new role play experience enhanced by Augmented Reality!

HERO VISION allows kids to battle like IRON MAN and face off with iconic villains like THANOS, the Mad Titan, in an experience-rich environment that brings favorite characters from the Marvel Universe to life. Launching this Spring, the HERO VISION IRON MAN AR EXPERIENCE includes IRON MAN Mask, AR Goggles, AR Gauntlet, 3 AR markers, and 1 infinity stone at a consumable price of $49.99. Note, free app download is required for play and will also be available this Spring.

You can find the full product description below:

MARVEL AVENGERS: INFINITY WAR HERO VISION IRON MAN AR EXPERIENCE

(Ages 8 years & up/Approx. Retail Price: $49.99/Available: Spring 2018)

Battle like Iron Man with the HERO VISION IRON MAN AR EXPERIENCE! This movie-inspired mask features a new experience from Hasbro that combines iconic role play with Augmented Reality (AR) technology. Download the HERO VISION app, place a compatible device inside the AR goggles, place AR markers around the play area, put on the AR mask, and then get ready to see digital images from the Super Hero’s world in front of kids’ eyes. Includes AR mask, AR goggles, gauntlet, three AR markers, and one Infinity Stone. Available at most major retailers and on HasbroToyShop.com. The HERO VISION app will be available Spring 2018 in the App Store and Google Play for select devices.

 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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