HASBRO ANNOUNCES SPECIAL PRE-SALE OFPARAMOUNT PICTURES’ “CLOVERFIELD” MONSTER FIGURE
January 22, 2008

Pawtucket, RI– January, 21 2008 – Hasbro, Inc. (NYSE: HAS) brings to market the figure of one of the most tightly held secrets in recent Hollywood history: the “Cloverfield” Monster.  Following the 1-18-08theatrical release of Paramount Pictures and Bad Robot’s“Cloverfield,” fans will be able to order a highly detailed representation of the beast beginning today exclusively on www.hasbrotoyshop.com.

Standing at an imposing 14 inches tall, the creature that wreaks havoc on New York City in the film is immortalized as a super-articulated figure for fans and collectors alike.  As with other beasts in the annals of great movie monsters,the creature in “Cloverfield” captures the imagination and tugs at the fears of thrill seeking moviegoers. 

  The party may be over when this beast comes to town, but the fright inducing look of the creature lives on from the creepy people-sucking underbelly to the swath of parasites the beast lets loose to hunt citizens of the ‘Big Apple.’  The figure also comes with two interchangeable heads, each depicting one of the Monster’s moods: calm or agitated.  The head of the Statue of Liberty, the iconic image which made the film’s much buzzed about and analyzed trailer so eerie and intriguing, is also included. 

“Hasbro is very excited to be working with Paramount and Bad Robot to bring to market a piece of the film for fans and collectors,” said Brian Goldner, COO of Hasbro, Inc.  “The fan buzz on this film has been terrific and we are happy to take part in the excitement.”

The “Cloverfield” Monster from Hasbro is available now for pre-sale at www.hasbrotoyshop.com for an approximate retailprice of $99.99.

 

 

About “CLOVERFIELD” 

Five young New Yorkers throw their friend a going-away party the night that a monster the size of a skyscraper descends upon the city.  Told from the point of view of their video camera, the film is a document of their attempt to survive the most surreal,horrifying event of their lives. Paramount Pictures Presents A Bad Robot Production “Cloverfield” starring Lizzy Caplan, Jessica Lucas, T.J. Miller, Michael Stahl-David, Mike Vogel and Odette Yustman. The director is Matt Reeves. The film was written by Drew Goddard.  The producers are J.J.Abrams and Bryan Burk. The executive producers are Guy Riedel and Sherryl Clark. This film has been rated PG-13 for violence, terror and disturbing images.

 

About PARAMOUNT PICTURES CORPORATION

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment,is a unit of Viacom (NYSE: VIA, VIA.B), a leading content company with prominent and respected film, television and digital entertainment brands.  The company’s labels include Paramount Pictures, Paramount Vantage, Paramount Classics, MTV Films, Nickelodeon Movies and DreamWorksStudios.  PPC operations also include Paramount Pictures Digital Entertainment, Paramount Home Entertainment, Paramount Pictures International,Paramount Licensing Inc., Paramount Studios, and Worldwide Television Distribution.

 

About HASBRO 

Hasbro (NYSE: HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech.  Both internationally and in the U.S.,its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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