@Hasbro Announces Toy Recycling Program, Offers Free Recycling for Well-Loved Toys and Games @TerraCycle! #HasbroCSR #EarthDay
April 18, 2018

Hasbro Continues Its Sustainability Journey and Enlists TerraCycle to Offer Recycling in Support of the Circular Economy

 

PAWTUCKET, R.I.–(BUSINESS WIRE)–Hasbro, Inc. (NASDAQ: HAS) announced today that it is launching a new, industry-leading, toy and game recycling pilot program with TerraCycle, a global leader in product recycling. During the pilot program, consumers can collect and send their well-loved Hasbro toys and games to TerraCycle, who will recycle them into materials that can be used in the construction of play spaces, flower pots, park benches, and other innovative uses. In 2018, Hasbro is piloting the program in the contiguous U.S.

“We’re excited to launch the Hasbro Toy Recycling pilot program because it aligns so well with our purpose to make the world a better place for children and their families,” said John Frascotti, president, Hasbro, Inc. “As a company, we know consumers share our commitment to taking care of our planet for future generations, and we see this as an exciting step in our sustainability journey.”

In honor of Earth Day, consumers in the contiguous U.S. can visit www.hasbrotoyrecycling.com to sign up for the free recycling pilot program starting on April 16, 2018. Once participants sign up, they can collect and box up their toys and games, print out a free shipping label and send their box to TerraCycle, who will sort and recycle the products. The pilot program is open to all Hasbro toys and games, including face-to-face games, plastic and electronic toys, action figures, dolls, plush, and more.

“Hasbro’s toy recycling program is the first brand-sponsored national recycling program in the industry, and we are proud to partner with the passionate team at Hasbro to offer consumers a simple, sustainable solution for recycling their well-loved toys and games,” said Tom Szaky, CEO, TerraCycle. “Our expertise in product recycling is a great fit for a company like Hasbro that is committed to reducing the environmental impact of their products throughout its lifecycle, including end of life.”

Building Upon Hasbro’s Sustainability Legacy
This program builds upon Hasbro’s longstanding commitment to environmental sustainability. Through Hasbro’s Sustainability Center of Excellence, the Company strives to reduce its carbon footprint and continuously improve its environmental performance across every aspect of its business. Hasbro focuses its environmental efforts in three key areas: reducing the environmental impacts of products and packaging, partnering with vendors to source and distribute Hasbro products in an environmentally conscious way, and minimizing the environmental footprint of operations.

For example, earlier this year, Hasbro announced that it will begin using plant-based bio-polyethylene terephthalate (PET) for blister packs and plastic windows in its product packaging starting in 2019. This step is one of many advancements the Company has made to enhance the sustainability of its packaging over the past decade. Additional actions include eliminating wire ties in 2010, replacing polyvinyl chloride (PVC) with PET in 2013, and achieving 90 percent recycled or sustainably-sourced paper for packaging and in-box content in 2015. In 2017, Hasbro adopted How2Recycle® labeling on packaging for U.S. and Canada, which helps to provide clear on-package recycling guidance to consumers.

Hasbro uses 100 percent renewable energy and is carbon neutral across its U.S. operations, and has achieved 99 percent across all global operations. In addition, the Company is pursuing a set of ambitious environmental goals for 2025 across its owned/operated facilities (based on a 2015 baseline year), including:

  • Reduce waste to landfill by 50 percent;
  • Reduce water consumption by 15 percent;
  • Reduce energy consumption by 20 percent; and
  • Reduce greenhouse gas (GHG) emissions by 20 percent.

Hasbro ranked No. 3 on Newsweek’s 2017 Green Rankings, which assesses the 500 largest publicly-traded companies in the United States on overall environmental performance. The Company was ranked No. 1 on the 100 Best Corporate Citizens list for 2017 by CR Magazine and has been named to the 2018 World’s Most Ethical Company® by Ethisphere Institute, a global leader in defining and advancing the standards of ethical business practices, and a distinction the company has earned for seven consecutive years.

To learn more about Hasbro’s CSR and sustainability efforts, visit www.hasbro.com/csr and read our CSR Report, Playing with Purpose.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

© 2018 Hasbro, Inc. All Rights Reserved.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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