Hasbro, DeNA, and IDW Publishing Deliver the Ultimate Fan Experience for TRANSFORMERS: LEGENDS’ Dark Cybertron Episode
February 5, 2014

SAN FRANCISCO – February 5, 2014 – Hasbro, DeNA and IDW Publishing today announced a collaboration to bring Dark Cybertron to life in a new interactive experience for the action-packed mobile card battle game TRANSFORMERS: LEGENDS. Fans that play the TRANSFORMERS: LEGENDS in-game episode that starts on February 5 and runs through February 11 will gain free access to a special edition Dark Cybertron comic from IDW Publishing, in addition to exclusive discounts on select TRANSFORMERS action figures from Hasbro featured in the Dark Cybertron story, such as ARMADA STARSCREAM and SKYWARP.

 DarkCybertron image

TRANSFORMERS: LEGENDS’ Dark Cybertron Episode

Dark Cybertron is the first Team Battle episode in TRANSFORMERS: LEGENDS. It combines elements of cooperative and competitive gameplay that players have never experienced before this mobile game. In the Dark Cybertron episode players will join forces with the AUTOBOTS and DECEPTICONS to battle against a powerful and ancient enemy, the NECROTITAN, and fight to unravel the meaning behind mysterious new developments in the battle for CYBERTRON.

 

The new Dark Cybertron episode is available to play beginning on February 5 by downloading TRANSFORMERS: LEGENDS for iPhone, iPad, iPod touch or Android devices for free at: http://mobage.com/games/TRANSFORMERS-LEGENDS

 

Free Dark Cybertron Comic Book

As part of the collaboration between DeNA and IDW Publishing, players who take part in this week’s TRANSFORMERS: LEGENDS Dark Cybertron episode can also download a special issue of the Dark Cybertron comic book for free via the game. The limited release comic chronicles the latest developments in the battle between the Autobots and Decepticons from the fan-favorite series.

 

Save on Action Figures

Completing the TRANSFORMERS fan experience, HasbroToyShop.com is offering a 15 percent off discount from Feb. 5-11, 2014 on select TRANSFORERS GENERATIONS action figures featured in the Dark Cybertron storyline: Transformers Generations 30th Anniversary Deluxe Class Autobot Scoop Figure  (SKU #A5780), Transformers Generations 30th Anniversary Deluxe Class Mini-Con Assault Team Figure (SKU #A5779), Transformers Generations 30th Anniversary Deluxe Class Skywarp Figure (SKU #A5778) and the Transformers Generations 30th Anniversary Deluxe Class Armada Starscream Figure (SKU #A5777). To purchase the discounted action figures, please visit: www.HasbroToyShop.com/tflegends15

 

About DeNA

DeNA (pronounced “D-N-A”) is a global leader of developing and operating mobile services including free-to-play games, the Mobage social games platform, e-commerce and other online offerings. Founded in 1999, DeNA is headquartered in Tokyo with offices and game development studios across the globe. DeNA Co., Ltd. is listed on the Tokyo Stock Exchange (2432). For more information, visit:http://www.dena.com

 

About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through the creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF and LITTLEST PET SHOP.  From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios develops and produces television programming for more than 180 markets around the world, and for the U.S. on Hub Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more atwww.hasbro.com.

 

About IDW Publishing

IDW is an award-winning publisher of comic books, graphic novels and trade paperbacks, based in San Diego, California. Renowned for its diverse catalog of licensed and independent titles, IDW publishes some of the most successful and popular titles in the industry, including: Hasbro’s The TRANSFORMERS, G.I. JOE and MY LITTLE PONY; Paramount’s Star Trek; Nickelodeon’s Teenage Mutant Ninja Turtles; 2000AD’s Judge Dredd; The Rocketeer; Toho’s Godzilla; Wizards of the Coast’s Magic: The Gathering and Dungeons & Dragons; and the Eisner-Award winning Locke & Key series, created by best-selling author Joe Hill and artist Gabriel Rodriguez. IDW is also home to the Library of American Comics imprint, which publishes classic comic reprints, Yoe! Books, a partnership with Yoe! Studio, and the multiple award-winning Artist’s Edition imprint.

 

IDW’s critically- and fan-acclaimed series are continually moving into new mediums. Currently, Jerry Bruckheimer Films and Disney are creating a feature film based on World War Robot; Dwayne “The Rock” Johnson and Warner Brothers are producing a film based on Ashley Wood’s Lore; Michael Bay‘s Platinum Dunes and Sony are bringing Zombies vs. Robots to film, Kurtzman/Orci are producing a movie based on Locke & Key at Universal.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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