Hasbro focuses small in 2009
February 6, 2009



Jason is on site at the NYCC and had a chat with the Hasbro Team about their Marvel products.  Here’s what he learned:

  • Marvel Legends is not dead.  There will still be new product coming for that line, but nothing new for 2009.  What we know about already is what is coming.  There will be more stuff next year but….
  • Their focus is on the 3.75" line.  Hasbro feels like their strenght is in 3.75" and they want to play to their strengths.
  • There are no vehicles or playsets planned for the first year but it’s till on the table as they also feel like that is one of their strenghts. But the focus of the line at first is increasing the depth of character in the line as soon as possible.  Jason asked how difficult is would be to reuse/retool some GI JOE vehicles for the Marvel Line.  They said it would be difficult, becasuse of the different teams and tooling in different places, but potentally not impossible.
  • The entire Marvel Universe is open to them.
  • There will be singles, 2-packs, 3-packs and boxed sets.  There will also be exclusives in the line.  Wal-Mart will have some exclusives.
  •  Movie lines will be in the 3.75" scale.  For most movies there will be both a movie and a comic version line running side by side.

Jason "ToyOtter" Geyer
AFi Editor-In-Chief Jason Geyer has been part of the online pop culture world for nearly 20 years, having founded some of the very first toy sites on the web including Raving Toy Maniac, ToyOtter, and now Action Figure Insider. Along the way he helped pioneer online coverage of industry events such as San Diego Comic Con, E3, Toy Fair, and CES. He is also a former toy designer who is now a marketing genius. If he does say so himself. And he does.
Read other articles by Jason "ToyOtter" Geyer.




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