HASBRO, INC. AND KILBURN LIVE TEAM UP TO FORM NEW, MULTI, ICONIC BRAND LOCATION BASED FAMILY ENTERTAINMENT CENTERS
November 13, 2018

Kilburn Live to develop multiple locations across U.S. and Canada

 

Los Angeles (November 13, 2018) Los Angeles-based Kilburn Live has entered into a licensing agreement with Hasbro, a global play and entertainment company, to create, build and operate Hasbro-themed family entertainment centers across the US and Canada.

 

The indoor family entertainment facilities will take iconic Hasbro brands and create interactive, immersive and innovative entertainment experiences in a high-energy, gamified environment with multiple activity zones.

 

Kilburn Live, in partnership with Fort Worth-based private investment company Goff Capital, a substantial shareholder of Kilburn Live, hired Charlie Keegan, former CEO of Main Event Entertainment, to head the new division that will lead the development of the multiple location rollout across North America.

 

“Hasbro is a leader in branded play and entertainment, and its iconic brands appeal to a multigenerational fan base.” said Charlie Keegan. John Goff, of Goff Capital, added, “As with everything we do at Goff Capital, we aim to partner with the best and bring in the most qualified people to run our businesses. Hasbro is the world’s largest toy company and hiring Charlie, an experienced industry leader in the location based entertainment space, was a coup.”

 

“This new concept and collaboration marks our initial step into a wider partnership with Hasbro, a world leading branded play and entertainment company, with one of the best lineup of brands we have come across” said Kilburn Media CEO Mark Manuel. “This exciting new move is an extension of our creative skillsets built over the years and expands on our business of creating and building unique experiences.” 

 

Current licensed brands include well-known franchises including MY LITTLE PONY, MONOPOLY, MR. POTATO HEAD, GI JOE, CLUE, BATTLESHIP, HUNGRY HUNGRY HIPPO, TRIVIAL PURSUIT, CHUTES AND LADDERS and others.

 

As Hasbro consumers are looking for more ways to engage with its brands that are loved by adults and kids alike, Hasbro believes that this new endeavor will exceed their expectations.

 

“Hasbro is committed to ‘creating the world’s best play experiences.’ In our 95-year history, Hasbro has transcended the toy aisle to become a lifestyle brand that both kids and adults enjoy,” said Casey Collins, SVP & GM Hasbro Consumer Products. “Our partnership with Kilburn will allow us – for the first time ever – to offer a wholly immersive and true play experience that unlocks a totally new and exciting way for fans to experience the Hasbro family of brands.”

 

About Kilburn Live

Kilburn Live produces high quality, family live entertainment content. Kilburn’s portfolio of projects include several original productions as well as licensed properties in partnership with some of the world’s most well-known and beloved IP. A division of Kilburn Media, a diversified media and entertainment company, Kilburn Live’s mission is to help families get off of their screens and experience life together. For more information, go to www.kilburnmedia.com.

 

About Goff Capital, Inc.
Goff Capital, Inc. is based in Fort Worth, Texas and is the family office of John C Goff. Goff Capital invests in public securities and private equity with a focus on real estate, energy, manufacturing and entertainment. They have been an owner in Kilburn Live since 2017.

 

About Hasbro

Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and MAGIC: THE GATHERING, as well as premier partner brands. Through its entertainment labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 5 on the 2018 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past seven years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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