Hasbro Introduces Trivial Pursuit Tap, Among First Games to Use Amazon Echo Buttons
December 28, 2017

New Echo Buttons Bring Game-Show Style Competition to Iconic Game

PAWTUCKET, R.I.–(BUSINESS WIRE)–Today, gamers can test their trivia skills like never before with the launch of Trivial Pursuit Tap, an interactive game that brings together Amazon Alexa and Hasbro, Inc.’s (NASDAQ:HAS) iconic and popular trivia game.

Amazon Echo Buttons are a simple but creative way for customers to play interactive games with their friends and Alexa, adding new and innovative methods of game play for beloved brands like Trivial Pursuit. Paired with the introduction of new Echo Buttons, Trivial Pursuit Tap provides a fun, game show-style competition with “buzzers” and all. Compete with friends to be the first to buzz in and answer questions from one of six categories. If you answer correctly, you can push your luck and attempt more questions.

Each Echo Button connects via Bluetooth to a customers’ compatible Echo device. The buttons illuminate and can be pressed to trigger a variety of multiplayer and single-player game experiences through Alexa skills.

This innovative integration is timed perfectly to the holiday family gaming season, and is a first for Amazon and Trivial Pursuit.

“This transformative, in-home technology will make Trivial Pursuit more animated and exciting than ever,” said Jonathan Berkowitz, senior vice president of marketing for Hasbro Gaming. “At Hasbro Gaming, we’re consistently working with the best minds both inside the company and beyond to create the world’s best – and most unique – play experiences for our fans across the globe, and we’re confident this collaboration with Amazon will do just that.”

“We’re excited that customers can now play the iconic Trivial Pursuit game with Alexa,” said Scott Van Vliet, Director, Amazon Alexa. “With Echo Buttons, game night can feel like a game show – and Alexa is the host. We can’t wait for customers to start playing.”

Trivial Pursuit is the first major board game to be adapted for Alexa with Echo Button capabilities. Initially, Trivial Pursuit Tap will launch in the U.S., UK and Germany. Amazon Echo buttons will be available as 2-packs for $19.99; up to 4 buttons can be connected to a compatible Echo device. Players can use the buttons as triggers to answer questions, and the buttons light up and assign different colors for each player.

Since 1979, Trivial Pursuit has tested the knowledge of trivia fans and gamers alike, with six categories that include Places, The Arts, Entertainment, Science and Tech, Events, and Sports and Hobbies. To learn more about this new twist on the Trivial Pursuit line, visit https://www.amazon.com/gp/product/B076XKK3L3.

About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company committed to Creating the World’s Best Play Experiences. From toys and games to television, movies, digital gaming and consumer products, Hasbro offers a variety of ways for audiences to experience its iconic brands, including NERF, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, LITTLEST PET SHOP and MAGIC: THE GATHERING, as well as premier partner brands. Through Hasbro Studios and its film labels, Allspark Pictures and Allspark Animation, the Company is building its brands globally through great storytelling and content on all screens. Hasbro is committed to making the world a better place for children and their families through corporate social responsibility and philanthropy. Hasbro ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR Magazine, and has been named one of the World’s Most Ethical Companies® by Ethisphere Institute for the past six years. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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