HASBRO LAUNCHES A NEW MILLENNIUM FALCON™ FOR THE FIRST TIME IN 30 YEARS
July 2, 2008

Iconic STAR WARS™ Starship Toy Undergoes Major Overhaul

 Pawtucket, Rhode Island, July 1, 2008 – Updating the fan-favorite MILLENNIUM FALCON for the first time since its introduction in 1979, Hasbro is launching the largest MILLENNIUM FALCON toy to ever travel the galaxy.  The new STAR WARS LEGACY COLLECTION MILLENNIUM FALCON includes electronic lights and sounds, and is approximately 30% percent larger than the original version of the toy.

Over the last 30 years, ever since it was introduced on the screen in 1977 and to toy enthusiasts two years later, Han Solo’s signature starship, the MILLENNIUM FALCON, has become one of the most recognizable “characters” in movie history and one of Hasbro’s most popular STAR WARS toys.  Last year, the toy’s steel production mold – which was used to create hundreds of thousands of MILLENNIUM FALCON toys – suffered a crack that rendered the tool damaged beyond repair. 

When creating a new mold, Hasbro used the opportunity to improve its toy’s play value by increasing the ship’s size (which now accommodates 18 action figures, sold separately) and adding authentic lights and sounds, making this the most exciting Corellian freighter in the galaxy. 

 

“We’ve always wanted to make a bigger MILLENNIUM FALCON.  When we literally “broke the mold” we seized the opportunity to fulfill ours wishes as well as the fans.  Legions of young STAR WARS fans have grown up playing with the original MILLENNIUM FALCON toy,” said Derryl D. DePriest, director of marketing for STAR WARS at Hasbro.  “In designing the new MILLENNIUM FALCON for a new generation of fans, Hasbro’s design team succeeded in adding new features that will both excite kids and thrill our devoted collectors.”

The new STAR WARS LEGACY COLLECTION MILLENNIUM FALCON will soar onto retail shelves on July 26 with an appropriate retail price of $149.99.  Fans attending San Diego Comic-Con (7/23-7/28) will have a chance to see it first hand a few days before the toy arrives in stores.

 

SIZING THEM UP…

 

Features

The All-New Star Wars Legacy Collection Millennium Falcon

The Original Star Wars Millennium Falcon

 

 

 

Approximate Size (LxWxH):

32”x23”x8”

23"x17"x6"

Includes 3.75-inch Han Solo & Chewbacca action figures:

Yes

No

3.75-inch action figure capacity:

18

8

Light-up headlights:

Yes

No

Light-up engines:

Yes

No

Authentic movie sound effects: engine boost, cruise mode, fly-by, firing cannons, etc.

Yes

No

Authentic movie phrases:

Yes

No

Light-up cockpit:

Yes

No

Medical bay:

Yes

No

Auto-opening boarding ramp w/ sounds:

Yes

No

Secret smuggling compartments:

Yes

Yes

Pivoting gunner station:

Yes

Yes

Rotating radar dish:

Yes

Yes

Light-up, "holographic" Dejarik game table:

Yes

No

Electronic, rotating laser turret w/ sounds:

Yes

No

Electronic, 3-missile launcher w/ sounds:

Yes

No

Electronic docking bay:

Yes

No

Electronic Jedi training probe w/ sounds:

Yes

No

   

Hasbro (NYSE:HAS) is a worldwide leader in children’s and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech.  Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.  © 2008 Hasbro, Inc.  All Rights Reserved.  

STAR WARS™ and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates.  TM & © Lucasfilm Ltd.  All rights reserved.  All other trademarks and trade names are properties of their respective owners.

 www.hasbro.com/starwars

 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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