@Hasbro launches new MARVEL RISING product line!
September 13, 2018

We’re thrilled to share that Hasbro is teaming up with Marvel and Disney to launch MARVEL RISING, a new line of Marvel toys inspired by the entertainment. This dynamic line includes 11-inch scale dolls and innovative role play gear to complement the animated franchise, and will be available exclusively at Target in October.

Even Super Heroes have to make curfew! In the world of MARVEL RISING, super-powered kids balance their ordinary lives with their extraordinary ones to discover that their greatest powers lie within! Strong on their own, but even stronger as a team, these super teens use their unique skills and experiences to unlock their potential and find the confidence to better the world! With MARVEL RISING, heroes like GHOST-SPIDER, SQUIRREL GIRL, AND MS. MARVEL ignite their inner power and team up to protect the world. With Marvel Rising, the mission is clear: Stand Out. Rise Together!

HASBRO is teaming up with MARVEL and DISNEY to launch MARVEL RISING, a new line of MARVEL toys inspired by the Marvel Rising entertainment, where a diverse team of everyday teens utilizes their secret super powers to change the world and rise to their full potential! This dynamic line includes 11-inch-scale dolls that feature multiple points of articulation, soft goods, rooted hair, and super hero, training and civilian outfits. Kids can also recreate awesome adventures with innovative role play gear such as the GHOST-SPIDER WEB SLINGER!

New MARVEL RISING products for 2018 include:

 

MARVEL RISING SECRET WARRIORS Training Outfit Doll Assortment

(HASBRO/Ages 6 years & up/Approx. Retail Price: $12.99/Available: October 2018)

Kids can imagine their favorite heroes practicing their super-skills with the HEROES IN TRAINING figure assortment! Each 11-inch scale figure comes ready to practice in their training outfits with soft goods clothing and rooted hair. Features 5 points of articulation for heroic poses. Characters include MS. MARVEL, AMERICA CHAVEZ, DAISY JOHNSON (MARVEL’S QUAKE), and DANTE PERTUZ (INFERNO). Each figure sold separately. Available at Target, Disney Stores, and on HasbroToyShop.com.

MARVEL RISING SECRET WARRIORS Doll Assortment

(HASBRO/Ages 6 years & up/Approx. Retail Price: $19.99/Available: October 2018)

Kids can recreate amazing team adventures with MARVEL RISING SECRET WARRIORS figures! Each 11-inch-scale figure comes ready for super-powered action in their Super Hero fashions with soft goods clothing and rooted hair. Features 15 points of articulation for great poseability. Characters include MS. MARVEL, SQUIRREL GIRL, AMERICA CHAVEZ, GHOST-SPIDER, DAISY JOHNSON (MARVEL’S QUAKE) and MARVEL’S PATRIOT. Each figure sold separately. Available at Target, Disney Stores, and on HasbroToyShop.com.

MARVEL RISING SECRET WARRIORS SECRET IDENTITY DOLL Assortment

(HASBRO/Ages 6 years & up/Approx. Retail Price: $24.99/Available: October 2018)

Imagine balancing everyday life with Super Hero missions like GWEN STACY (GHOST-SPIDER) and DAISY JOHNSON’S (MARVEL’S QUAKE) with these SECRET IDENTITY figures. Each pack comes with an 11-inch-scale figure and two signature outfits with soft goods clothing and rooted hair. Each figure features 11 points of articulation for fierce action poses. Each pack sold separately. Available at Target, Disney Stores, and on HasbroToyShop.com.

 

MARVEL RISING DOREEN GREEN (SQUIRREL GIRL) SECRET IDENTITY Doll

(HASBRO/Ages 6 years & up/Approx. Retail Price: $29.99/Available: October 2018)

Comic book creator and squirrel-lover extraordinaire DOREEN GREEN jumps and runs like her favorite bushy- tailed friends as the tree-loving hero, SQUIRREL GIRL! Imagine DOREEN GREEN balancing her everyday life and Super Hero life with this MARVEL RISING SECRET IDENTITY Doll, featuring multiple points of articulation, soft goods fashions, and rooted hair. Includes doll, two outfits, and seven accessories. Available exclusively at Target.

MARVEL RISING SECRET WARRIORS GHOST-SPIDER WEB SLINGER

(HASBRO/Ages 5 years & up/Approx. Retail Price: $19.99/Available: October 2018)

Imagine slinging webs like GHOST-SPIDER with this awesome WEB SLINGER! Includes fabric glove featuring Ghost-Spider design, gauntlet, 3.7 ounce can of web fluid, and water canister. Compatible with standard SPIDER-MAN web fluid refill cans, sold separately. Available at Target, Disney Stores, and on HasbroToyShop.com.

Marvel Rising: Initiation shorts are currently available on Disney XD and Marvel HQ on Youtube, and the feature-length film Marvel Rising: Secret Warriors will premiere on Disney Channel and Disney XD on September 30th.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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