@Hasbro Reveals Transformers x Primitive Skateboarding #SDCC 2017 Convention Exclusive
June 20, 2017

Hasbro revealed another one of their San Diego Comic-Con 2017 exclusive products—the TRANSFORMERS PRIMITIVE OPTIMUS PRIME Figure!

Transformers worked with Primitive Skateboarding, the company founded by legendary skateboarder Paul Rodriquez, to roll out this special edition item. The Transformers Primitive Optimus Prime figure was co-designed by Paul and features Primitive Skate’s classic black and gold colors for a more sophisticated and on-brand look. The figure is even placed in a Primitive Skate-inspired packaging that looks like a “skate shoe” box featuring  grip-tape inspired texture! See below for full details and a link to download high-res images.

 

TRANSFORMERS PRIMITIVE OPTIMUS PRIME Figure

(Ages 8 years & up/Approx. Retail Price: $49.99/Available at Booth #3329 at Comic-Con International in San Diego)

Before OPTIMUS PRIME was blasting DECEPTICONS in battle, he was greasing the wheels of his skateboard with fellow skater, SHREDDICUS MAXIMUS. Shredding rad gnar on the boardwalks of the Senti Rust Pier, they up their street cred while nailing down their signature trick, the Null-Ray-Ray, annihilating the competition into mere grime… Now get ready for the gnarliest TRANSFORMERS stunt of the 21st century… TRANSFORMERS has worked with Primitive Skateboarding, the company founded by legendary skateboarder, Paul Rodriguez, to roll out this special edition TRANSFORMERS PRIMITIVE OPTIMUS PRIME Figure convention exclusive. Co-designed by Paul, the figure features Primitive Skate’s classic black and gold colors for a more sophisticated and on-brand look. To up the skateboarding theme, the figure is placed in premium Primitive Skate-inspired packaging that mimics a “skate shoe” box featuring grip-tape inspired texture. As the ultimate twist, the pack features rail, ramp and hover board accessories! The pack includes a LEADER CLASS OPTIMUS PRIME figure, a TITAN MASTER SHREDDICUS MAXIMUS figure and eight accessories. Converts from robot to tractor trailer in 23 steps and from tractor trailer to battle station in 10 steps. The TRANSFORMERS PRIMITIVE OPTIMUS PRIME Figure will be for sale during San Diego Comic-Con 2017. Following the convention, a limited number will be available on HasbroToyShop.com.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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