@Hasbro Showcases Global Franchise Brands, Stories, and Experiences at Licensing Expo 2015 @licensingexpo
June 10, 2015

Company Announces New Collaborations with Licensees Around the World in Fashion, Beauty and More

LAS VEGAS--(BUSINESS WIRE)–Hasbro, Inc. (NASDAQ:HAS) is set to arrive at Licensing Expo 2015 to spotlight its powerful portfolio of global franchises, including the TRANSFORMERS, MY LITTLE PONY, NERF, MONOPOLY, and JEM AND THE HOLOGRAMS brands. Recently named a top 10 Global Licensor by License! Global magazine, Hasbro continues to leverage its brand stories across all entertainment and marketing platforms and expand its rich portfolio of brands across multiple consumer products categories.

“Hasbro has evolved into a rich portfolio of diverse and highly progressive segments connected by one common goal: the activation of our franchises across every possible medium,” said Simon Waters, General Manager, SVP of Entertainment and Licensing, Hasbro. “2014 was the best year in Hasbro’s licensing history and we’re poised to continue that momentum in 2015, leading with an incredible story-driven entertainment strategy and immersive content in multiple forms and formats to strengthen consumer engagement with our franchise brands.”

At the expo, Hasbro will also unveil new global relationships across a variety of consumer categories, including:


The MY LITTLE PONY brand continues to be a fashionable favorite as UK designers FYODOR GOLAN introduce “RAINBOW WHEEL,” a colorful collection of luxury womenswear ranging from quilted puffer jackets to beaded evening gowns. The line will be available in leading department stores around the world, including Selfridges in the UK, Lane Crawford in Hong Kong, Harvey Nichols in Kuwait, and Luisa Via Roma in Italy, which will launch the collection in store with a MY LITTLE PONY brand takeover of its flagship location this summer.



Acclaimed German designer Philipp Plein debuts eye-catching, high fashion TRANSFORMERS branded shirts for men at Philipp Plein luxury stores worldwide, bringing the iconic AUTOBOTS characters into a fresh new fashion dimension.


CNPC (China National Petroleum Corporation)

In China, TRANSFORMERS fans can fuel up with branded gas cards distributed through CNPC (China National Petroleum Corporation), which operates more than 20,000 gas service stations throughout the country.


Key properties on display at the show include Hasbro’s iconic TRANSFORMERS and MY LITTLE PONY brands. The TRANSFORMERS brand continues to carve out its place in pop culture history with a total brand approach that delivers products and experiences for fans of all ages. Licensees across the globe have extended the blockbuster brand with age-appropriate products and retail programs spanning a variety of categories including digital, fashion, toys and games, digital gaming, and publishing. Fans around the world have connected with an expansive range of TRANSFORMERS branded content and lifestyle experiences, from the “Transformers: Robots in Disguise” and “Transformers: Rescue Bots” animated series to consumer apparel and one of the most popular theme park attractions in the world, TRANSFORMERS: The Ride – 3D, a must-see attraction at Universal Studios Hollywood, Universal Orlando Resort and Universal Studios Singapore.

The MY LITTLE PONY brand has solidified its place as a worldwide perennial favorite, with a global presence in 71 countries and across all major consumer products and promotional categories. The rich storyline and cast of characters from the “My Little Pony: Friendship is Magic” animated series, currently in its fifth season and airing on television in over 180 territories, has expanded the brand into an array of licensing categories, including more than 30 publishing partners, digital storybook apps, a popular comic series, wheeled goods, beauty products and even couture with apparel events and window displays at stores such as Selfridges Department Store (UK) and H&M. In 2015, H&A, the leading children’s licensed washing & bathing supplier in the UK, is launching a range of bath bubbles, bath accessories and gift sets for kids 3-6 based on the MY LITTLE PONY brand.


About Hasbro

Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences, by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH, TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and a comprehensive lifestyle licensing program, Hasbro fulfills the fundamental need for play and connection for children and families around the world. The Company’s Hasbro Studios creates entertainment brand-driven storytelling across mediums, including television, film and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families every year. Learn more at www.hasbro.com and follow us on Twitter (@Hasbro & @HasbroNews).

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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