Hasbro Star Wars Q&A for Feb 3, 2010
February 3, 2010

The Hasbro Star Wars team has answered the latest round of  Star Wars questions submitted by AFi readers. This is the first round of answers for 2010,and there’s plenty more to come.   Check the end of this post for how you can submit a question for the next round.

Q1) I’ve noticed the many of the "space suit" Clone Wars figures (like Anakin and Obi-Wan) have Jango Fett styled jetpacks with little removable/shootable rockets. How close are we to having this tooling applied to the number-one character on any Star Wars action figure fan’s wish-list: Rocket firing Boba Fett?

A1) Since the tooling is done in Clone Wars styling, it would not be applied to a figure such as a rocket-firing Boba Fett.  If we were to do that figure, it would be a done in a different style.

Q2) What criteria would determine whether a character cannot be improved on any more? Super articulation? 100% reference accuracy sculpt? You think about characters like Boba Fett and Darth Vader – they’ve been remade so many times, it’s hard to think of what could be improved on them.

A2) Outstanding question, and one that we have been thinking about ourselves.  Sculpting, articulation, and features that deliver play but match the modern aesthetics would be the three primary considerations.  For instance, looking back at many Episode I or Saga figures, such as the Queen Amidalas of the time, Dexter Jettster, Boss Nass, and the line, we are hard-pressed to produce a sculpt that was a strong leap over those, and would not add any additional articulations or features to those figures since, in our opinion, there is not a strong desire or pull to see those figures re-done (and for our consideration, it’s the tooling budget and figure slot that those characters would occupy that are strong considerations since they would displace new or more important characters to update).  Along with the understanding that we would devote any figure slots to new figures (or different versions of Amidala/Padme, for example), then we are really looking at figures like this as "definitively done" against the modern sculpting aesthetic and they would not be resculpted.  Other figures, like troopers, have been systematically updated but in some cases, not perfectly (most Rebel Troopers fall into this category) so we have plans to update them over the next several years.  Still other figures, like Jango, Zam Wessel or Darth Vader, which have features like removable helmets or pop-out weapons, have versions that we feel we can update and deliver better with newer versions over time.  So there is no easy answer to your question, in general we will pursue updating a character if we feel there is still a story to be told with them in a way that collectors will respond to.

If you have a question you would like the Hasbro Star Wars team to answer you can submit them in this thread. We have already submitted for the next round, but we are taking questions for the next batch.   Hasbro has changed the submission rules for 2010 and they only allow two questions from each site, so get your questions in early!

Our thanks to the Hasbro SW team!



Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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