Hasbro’s Kre-O Brand To Unveil New STAR TREK and TRANSFORMERS Building Sets At Comic-Con
July 6, 2012

THE KRE-O BRAND FROM HASBRO “BUILDS” A MAJOR PRESENCE AT COMIC-CON INTERNATIONAL AND UNVEILS NEW STAR TREKTM AND TRANSFORMERS BUILDING SETS

 

Teaser Trailer for KRE-O STAR TREK Digital Short Produced by Bad Robot Also Unveiled in Anticipation of Premier Pop Culture Event in San Diego

 

Pawtucket, R.I. – July 6, 2012 – At Comic-Con, the KRE-O brand from Hasbro, Inc. (NASDAQ: HAS) boldly goes where no one has gone before.  Based on the upcoming STAR TREK sequel from Paramount Pictures and directed by J.J. Abrams, the KRE-O STAR TREK line, under license from CBS Consumer Products, features a variety of vehicles from the movie along with fun KREON figures based on iconic STAR TREK characters.  Fans will be able to see the KRE-O STAR TREK U.S.S. ENTERPRISE set and KIRK, SPOCK and BONES KREON figures for the first time in person at the Hasbro Comic-Con booth (#3213) beginning on Preview Night, July 11.

In a groundbreaking move for entertainment based building sets, Hasbro teamed up with J.J. Abrams, director of the upcoming STAR TREK sequel, to create a KRE-O STAR TREK stop motion digital short.  The digital short, produced by Bad Robot, features icons of the STAR TREK saga in a stand-alone storyline and will premiere at a later date in partnership with Paramount Pictures.  At Comic-Con the teaser trailer for the KRE-O STAR TREK digital short will be featured along with the upcoming U.S.S. ENTERPRISE building set and KREON figures in the Hasbro booth.  In anticipation of the convention, Hasbro is unveiling a first look image of the KRE-O STAR TREK U.S.S. ENTERPRISE set and the teaser trailer.  Fans can view the teaser trailer now exclusively on the KRE-O brand Youtube channel at www.Youtube.com/KREO.

“Comic-Con International is the perfect place to give fans a sneak peek at upcoming KRE-O STAR TREK products and the teaser trailer for the KRE-O digital short produced by Bad Robot,” said Kimberly Boyd, global KRE-O brand director at Hasbro.  “The KRE-O brand is enjoyed by consumers around the world and Hasbro is thrilled to work with the amazing teams at CBS Consumer Products, Bad Robot and Paramount Pictures to bring the STAR TREK property to life with KRE-O building sets.”

STAR TREK will mark the third major entertainment property to be featured in the KRE-O line from Hasbro. The Company successfully introduced the KRE-O brand in 2011 with building sets featuring its globally popular TRANSFORMERS characters and in 2012 introduced the KRE-O BATTLESHIP line.  New KRE-O BATTLESHIP and KRE-O TRANSFORMERS sets will be on display in the Hasbro booth including never before seen KRE-O TRANSFORMERS expressions: KRE-O TRANSFORMERS MICROCHANGERS and KRE-O TRANSFORMERS MICROCHANGERS COMBINERS.  Fans won’t want to miss these new figure reveals as well a chance to snap a photo with KRE-O character statues including TRANSFORMERS BUMBLEBEE, a BATTLESHIP ALIEN and STAR TREK CAPTAIN KIRK all in their unique KREON expressions!  Fans will also want to get their hands on a special edition KRE-O BATTLESHIP BATTLE-BOAT building set sample pack which will be distributed at various times throughout the show while supplies last.

 

© 2012 Paramount Pictures Corporation. ™ & © 2012 CBS Studios Inc. STAR TREK and related marks and logos are trademarks of CBS Studios Inc. All Rights Reserved.

About Hasbro

Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company’s world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company’s Hasbro Studios develops and produces television programming for markets around the world. The Hub TV Network is part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK), in the U.S. Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.”Learn more at www.hasbro.com.  © 2012 Hasbro, Inc. All Rights Reserved

 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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