May 7, 2013

The Digital Short, Utilizing KRE-O STAR TREK Building Sets Now On Shelves, Will Make its TV Broadcast Premiere May 13 on Cartoon Network

PAWTUCKET, R.I. (May 7, 2013) — Hasbro, Inc. (NASDAQ: HAS), announced the availability of the new KRE-O STAR TREK line at retail locations beginning today. Also releasing today is a stop motion animated short featuring KRE-O building sets and KREON figures based on the iconic STAR TREK film franchise. Fans can watch the video, with a new stand-alone STAR TREK storyline, now on the official KRE-O YouTube channel at youtube.com/KREO. The digital short will make its television broadcast premiere May 13 at 7:30 p.m. EST on Cartoon Network.

The KRE-O STAR TREK stop motion digital short animation was produced through film director J.J. Abrams’ production company, Bad Robot, with special effects for the piece created by Kelvin Optical, one of the visual effects teams also working on the soon-to-be released STAR TREK INTO DARKNESS  from Paramount Pictures.

“KRE-O STAR TREK marks the first time the STAR TREK universe has been available as building sets, and we are thrilled to  show off the universe of KRE-O STAR TREK building sets and KREON figures with this exciting stop motion digital short from the Bad Robot team,” says Kim Boyd, KRE-O senior brand director for Hasbro. “We’re especially excited that kids will be inspired to express their own creativity, with the full line of KRE-O STAR TREK sets and KREON figures available in stores now.”

The KRE-O STAR TREK line, under license from CBS Consumer Products, is based on the upcoming film STAR TREK INTO DARKNESS, directed by Abrams and in theaters on May 17, and features a variety of intergalactic space vehicles from the movie. Also featured in the line are 18 collectible KREON figures based on iconic STAR TREK characters, to be released throughout 2013. The new KRE-O STAR TREK line marks the unveiling of LIGHTTECH, a light-up feature within every KRE-O STAR TREK building set that allows kids and fans to bring the fantasy world of STAR TREK to the next level.

The flagship item of the line, the KRE-O STAR TREK U.S.S. ENTERPRISE building set allows kids and fans the chance to build an 18-inch long star ship toy with light-up warp engines, a bridge play area and five KREON STAR TREK characters, including favorites such as CAPTAIN KIRK and SPOCK. A total of 11 individual KRE-O STAR TREK building sets will be available in 2013 ranging in size from 32 to 432 pieces, including four micro-build ships and one set available exclusively at Toys ‘R’ Us.

More information on the KRE-O STAR TREK line can be found at KRE-O.com.

The full line of KRE-O STAR TREK building sets and KREON figures available now from Hasbro include the following:



(Ages 9 years & up /Approx. Retail Price: $49.99)

Explore the final frontier with the crew of the U.S.S. ENTERPRISE, the iconic ship from the STAR TREK INTO DARKNESS movie. Inspired by the ship featured in the film, the KRE-O STAR TREK U.S.S. ENTERPRISE is 18-inches long and is the first KRE-O set that actually lights up featuring LIGHTTECH! Explore the bridge interior play area, glowing warp engines and launch a projectile from a lighted photon torpedo. Kids and fans alike will be excited to join KREON figures of CAPTAIN KIRK, SPOCK and DR. MCCOY on the bridge to defend against two villain KREON figures. The set includes 432 pieces and five KREON figures. Requires three AAA Alkaline batteries. Batteries not included.



(Ages 7 years & up /Approx. Retail Price: $24.99)

Take the battle to a far away KLINGON planet with this iconic enemy ship from STAR TREK.  Based on a ship featured in the film, the KRE-O KLINGON BIRD-OF-PREY building set features a LIGHTTECH brick that illuminates the cockpit and two firing projectiles on the ship’s wings! Open the hatch and put in one of the four included KREON figures to pilot the ship, including CAPTAIN KIRK, UHURA and two KLINGONS. Set includes 236 pieces. Requires two LR41 Alkaline batteries. Batteries are included.



(Ages 7 years & up /Approx. Retail Price: $14.99)

Pretend to carefully lower KREON figures onto dangerous, volcanic planets with the KRE-O STAR TREK SPOCK’S VOLCANO MISSION, from the STAR TREK INTO DARKNESS movie. The KRE-O SPOCK’S VOLCANO MISSION building set features LIGHTTECH that illuminates the cockpit of the ship and can be rotated 90-degrees to provide light for the KREON figure which can be lowered out of the ship with the string zip line feature! The building set also includes a push lever activated erupting brick volcano. Set includes 141 pieces and two KREON figures (SULU and SPOCK). Requires two LR41 Alkaline batteries. Batteries are included.



(Ages 6 years & up /Approx. Retail Price: $9.99)

“Beam me up SCOTTY!” Based on the iconic TRANSPORTER from the STAR TREK INTO DARKNESS movie, the KRE-O STAR TREK TRANSPORTER TROUBLE building set features a mechanical push lever that rotates KREON figures 180-degrees to the other side of the build, transporting them onto the alien planet. The LIGHTTECH pieces under the TRANSPORTER illuminate by pushing a lever to enhance the “magic” of the TRANSPORTER! The building set includes 65 pieces and two KREON figures with weapons (SCOTTY and a KLINGON).  Requires two LR41 Alkaline batteries. Batteries are included.



(Ages 6 years & up /Approx. Retail Price: $4.99)

Kids and fans alike will be excited to build each of the four ships in this KRE-O STAR TREK MICRO-BUILD SHIPS assortment inspired by ships from the STAR TREK INTO DARKNESS movie. The assortment includes the U.S.S. ENTERPRISEKLINGON D7 BATTLE CRUISERU.S.S. KELVIN and the JELLYFISH. Each building set comes with a LIGHTTECH illuminated display stand and approximately 34-42 pieces. Each ship sold separately. Requires two LR41 Alkaline batteries. Batteries are included.



(Ages 6 years & up /Approx. Retail Price: $7.99)

This KRE-O STAR TREK SPACE DIVE building set is a mini-build of a ship airlock, found on many of the iconic STAR TREK ships, complete with hinged doors. This set features the first LIGHTTECH KREON figure which illuminates by pushing on the figure’s chest! The KRE-O STAR TREK SPACE DIVE building set includes 36 pieces and two KREON figures, CAPTAIN KIRK and a villain with press-fire projectile weapons and accessories! Requires two LR41 Alkaline batteries. Batteries are included.



(Ages 6 years & up /Approx. Retail Price: $4.99)

Based on iconic STAR TREK characters from the upcoming STAR TREK INTO DARKNESS movie from Paramount Pictures, these KREON FIGURE PACKS feature one collectible KREON figure and accessory per pack, with six different characters available in the spring of 2013 including: GORN, CAPTAIN NERO, KEENSER, GRASIA, KLINGON and LIEUTENANT SPROG. Twelve additional KREON figures will be released in fall 2013, including: CAPTAIN KIRK, SPOCK, BORG DRONE and GENERAL CHANG. Each figure sold separately.



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© 2013 Paramount Pictures Corporation. ™ & © 2013 CBS Studios Inc. STAR TREK and related marks and logos are trademarks of CBS Studios Inc. All Rights Reserved.



About Hasbro, Inc.

Hasbro, Inc. (NASDAQ: HAS) is a branded play company dedicated to fulfilling the fundamental need for play for children and families through creative expression of the Company’s world class brand portfolio, including TRANSFORMERS, MONOPOLY, PLAY-DOH, MY LITTLE PONY, MAGIC: THE GATHERING, NERF, LITTLEST PET SHOP and G.I. JOE.  From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with innovative play and entertainment experiences, in a variety of forms and formats, anytime and anywhere. The Company’s Hasbro Studios develops and produces television programming for more than 170 markets around the world, and for the U.S. on The Hub TV Network, part of a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the company’s deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the “World’s Most Ethical Companies” and is ranked as one of Corporate Responsibility Magazine’s “100 Best Corporate Citizens.” Learn more at www.hasbro.com.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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