Hasbro’s Official Statement on Gi:Joe Retaliation Product
May 25, 2012

As anyone with an internet connection knows by now, earlier this week Paramount made the decision to push the new “GI Joe: Retaliation” movie originally scheduled to be released at the end of June, out 9 months to March 2013.  The reason given was that they wanted to take the time and do a 3-D conversion to the film.

We knew that 11th hour decision was going to have a impact on Hasbro and their GI Joe movie product that had just started hitting stores the previous week.   We reached out to Hasbro for a statement on how they were going to handle having to slip a years worth of product in light of the first wave already making it’s way through the retail system.  This morning we received their official response:

“G.I. Joe is an ongoing consumer franchise and therefore there is merchandise available to consumers.  There is a limited amount of G.I. Joe Retaliation product at retail now, but in light of the movie moving out to March 29, 2013, the majority of the movie line will be made available early next year in time for the film’s release.”
If you’d like to pick up the first wave of product it’s available now at both BigbadToyStore.com and EntertainmentEarth.com.


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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