HIGH DEMAND LEADS TO FIRST HEROCLIX “BUY IT BY THE BRICK” FIGURE REPRINT
September 13, 2008

Order Now to Ensure Receipt of an Un-Numbered

Secret Invasion “Super Skrull Illuminati” Figure

September 12, 2008 (SEATTLE) — WizKids Inc. proudly announces that for the first time in the history of the “Buy it by the Brick” program, the company will be reprinting a brick figure -  the Super Skrull: Illuminati from Marvel HeroClix: Secret Invasion – to meet excess consumer demand.

As previously announced, the original 5,000 numbered versions of the Super Skrull: Illuminati Brick Figure are sold out. Having exceeded the minimum threshold of 500 additional unfulfilled orders, WizKids will officially be reprinting the Super Skrull: Illuminati as un-numbered figures to fulfill all orders received before October 24, 2008. 

“We are thrilled at the momentum fans and retailers have created behind Marvel HeroClix: Secret Invasion and the ‘Buy it by the Brick Program’”, said Andre Lawless, Director of Marketing for WizKids, Inc. “This reprint gives consumers a second shot at collecting a cool figure tied into a hot comic storyline. The strength of the set, its storyline tie-ins, and the Brick promotion have resulted in Secret Invasion being 95% sold out in the North American market.”

The sellout of the initial Super Skrull: Illuminati figures marks the second “Buy it by the Brick” program sellout in a row, following DC HeroClix: Crisis in February 2008.

Fans of Marvel HeroClix: Secret Invasion have approximately 40 days left to submit orders for the un-numbered brick figure, as the Super Skrull: Illuminati figure will never be reprinted again.

WizKids will notify all customers that submitted a brick coupon and did not receive a brick figure of their order status once the promotion end date arrives.

Qualifying consumers will receive their un-numbered brick figures within the next several months.  Reprinted brick figures will be mailed directly to consumers as soon as they are available.

For “Buy it by the Brick” program information, visit www.wizkidsgames.com/brick

A wholly owned subsidiary of the Topps Company, WizKids is a Seattle-based game developer and publisher dedicated to creating tabletop games driven by imagination.  Its HeroClix and Pirates of the Cursed Seas brands are among the most successful games on the market today, with over 100 million miniature game pieces sold worldwide.  For additional information, visit www.wizkidsgames.com.

 

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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