October 4, 2010
Iconic Snack Maker Partners with Warner Bros. Consumer Products and DC Comics for Exciting Halloween Promotion

 Introduces Limited Edition "Green Lantern" and "The Flash"-Themed Snack Cakes

           Irving, TX – September 22, 2010 – Hostess®, maker of America’s most iconic snack cakes, may make one consumer’s Halloween even sweeter.  As part of the iconic snack maker’s partnership with DC Comics, Hostess is offering Justice League-themed snack cakes featuring DC Comics’ Super Heroes Green Lantern, The Flash, Superman, and Batman in grocery stores across the country as well as the chance for one lucky consumer to win $1 million on Halloween night.

From September 13, 2010 to October 25, 2010, consumers can visit daily to register for the chance to win $1 million or other prizes including a DVD of the Superman/Batman: Apocalypse Animated Original Movie or a one-year comic book subscription from DC Comics.  At the close of the promotion, one lucky winner will be selected from all online entries to receive a surprise visit from a Hostess representative on Halloween night for the chance to win $1 million.

Additionally, from October 26, 2010 to November 22, 2010, consumers can visit each day for the chance to win more DC Comics-themed prizes including the chance to be drawn into their very own DC Comics comic book cover.  For official rules and additional information about these promotions visit

"Hostess is thrilled to partner with DC Comics on what is sure to be one of the most exciting Halloween promotions we have launched to date," said Lauren Corcia, Assistant Brand Manager at Hostess Brands, Inc.


Hostess has also introduced the following limited edition Justice League-themed snack cakes and packaging, which are available in grocery stores across the country:

·        The Flash Cakes: Hostess CupCakes topped with red icing and yellow sprinkles inspired by the Scarlet Speedster, The Flash

·        GLO Balls®: green Hostess Sno Balls® inspired by the Green Lantern

·        Superman-themed packaging for Hostess’ iconic Twinkies®

·        Batman-themed packaging for Chocolate Hostess CupCakes

For additional information about Hostess visit Follow us on Twitter at

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.

DC Entertainment, home to such iconic DC Comics properties as Superman, Batman, Green Lantern, Wonder Woman, The Flash, MAD Magazine, and Fables, is the creative division charged with strategically integrating across Warner Bros. and Time Warner. DC Entertainment works in concert with many key Warner Bros. divisions to unleash its superheroic characters across all media, including but not limited to film, television, consumer products, home entertainment, and interactive games. Publishing over 1,000 comic books, graphic novels and magazines each year, DC Comics is the largest English-language publisher of comics in the world.

Hostess Brands, Inc. is one of the nation’s largest providers of fresh-baked bread and sweet goods, sold under various brand names including Wonder®, Merita®, Home Pride®, Nature’s Pride®, Hostess®, Drake’s®, and Dolly Madison. The Company is headquartered in Irving, Texas.


JUSTICE LEAGUE and all related characters and elements are trademarks of and © DC Comics.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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