Hot Wheels Racing Circuit™ Speeds into Action
November 9, 2010

New Online Multiplayer Video Game Brings Boys the Thrill of Real World Racing

EL SEGUNDO, Calif.–(BUSINESS WIRE)— Fasten your seatbelts, put it in drive and floor it because Hot Wheels® is launching an online multiplayer game, Hot Wheels Racing Circuit™, The visually stunning, 3D-rendered video game replicates the fast-paced excitement of real-life racing with unrivaled customizations to enhance your ride.

Hot Wheels Racing Circuit™ allows players to design their own car with multiple paint schemes, body styles, and accessories. With these custom cars, players challenge friends to races and tournaments on out-of-this-world race tracks. Compatible on both PCs and Macs, the first two tracks are free to all users, while access to premium tracks along with exclusive rims, colors and other accessories are available with a $29.95 annual subscription.

"With the launch of Hot Wheels Racing Circuit, we continue to create the future of play with our core brands by delivering engaging online content," said Chuck Scothon, general manager and senior vice president of Mattel Digital Network. "We wanted to provide a multiplayer video game that would engage and thrill boys of all ages, while also staying true to Hot Wheels’ iconic racing legacy."

Hot Wheels Racing Circuit™ is a 3D-rendered video game that features multiple play levels with rich imagery that resonates with boys. Players can join multiplayer games hosted by friends or other members, host their own race or play in single-player mode. With an upgrade to premium membership, users will have access to even more options to enhance their vehicles and participate in thrilling race tracks that will test players’ racing prowess like never before.

Hot Wheels Racing Circuit™ features many elements, including:

  • Racers can choose from a multitude of different cars — from off-road vehicles with giant tires, to hot rod trucks with V10 engines, to fast-paced two-seater convertibles — that are as powerful as they are slick.
  • Weaponry choices will derail the competition with options such as missiles, fireballs and electromagnetic energy (of course, each weapon only harms the vehicle, not the virtual driver).
  • Players can outfit their vehicles with cool accessories such as power boosters to enhance speed, fusion batteries for extra power, and rims to give cars that extra flair.
  • In addition, a ton of bold paint colors will help players create a personalized ride designed to awe other racers in the Custom Showroom. Once the car is in the Showroom, other players engage with the community by rating member’s cars
  • Send friends one-to-one Challenges by selecting from a number of competitive modes including time, score or race position

For more information about Hot Wheels® cars and Hot Wheels Racing Circuit™, visit or

Hot Wheels® can be found on Facebook, Twitter and YouTube at, and


About Mattel

Mattel, Inc., (NASDAQ: MAT) ( is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie®, the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2010, Mattel was named as one of FORTUNE Magazine’s "100 Best Companies to Work For" for the third year in a row, and was ranked among Corporate Responsibility Magazine’s "100 Best Corporate Citizens." Mattel also is recognized among the "World’s Most Ethical Companies." With worldwide headquarters in El Segundo, Calif., Mattel employs approximately 27,000 people in 43 countries and territories and sells products in more than 150 nations. At Mattel, we are "Creating the Future of Play."

© 2010 Mattel, Inc. All Rights Reserved.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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