How Round2 Saved Christmas!
December 23, 2007

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How ROUND 2 Saved Christmas!

As many of you know I was a HUGE fan of Playing Mantis’ holiday "Memory Lane" lines of Rudolph the Red-Nosed Reindeer and Peanuts lines back in the day. As a result theirs was always one of my favorite showrooms to visit each year at Toy Fair, not just to see the new product, but for the elaborate displays they would build each year. A few years back Playing Mantis was sold to RC2/Ertl and the lines lasted a year past that, but eventually .

I own just about everything Playing Mantis put out in the 5"-6" lines of Rudolph, Peanuts, and the K-Mart exclusive "Santa Clause is Coming to Town lines. These ARE my Christmas decorations every year.

I was surprised to walk into a CVS Pharmacy this October and see some "Great Pumpkin" product from a new company called "Round 2, Corp." I wrote down the web address from the back of the package and looked it up that night and was delighted to see the rebirth of lines like Peanuts and Rudolph with new product and refreshed product with new accessories and features under their "Forever Fun" banner. But that wasn’t all! There was a NEW line based on one of the Frosty the Snowman holiday specials.

My holidays were shapeing up with this news, but I needed to know more! What was coming? Who was this mysterious new company? What’s next?

I contacted Bob Plant, Creative Director of Round 2 Corp to get the straight scoop on who they are, what they are doing and what’s next from Round 2.



Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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