Imperial Toy® announces multi-year licensing deal for Bubbles, Sand Toys, Sprinklers and Novelty toys for top Marvel Properties
May 29, 2008

North Hills, CA, May 28, 2008 – Imperial Toy, a leading manufacturer of licensed and proprietary bubbles & novelties, and Marvel Entertainment, Inc., a global character-based entertainment licensing company, announced today a multi-year licensing deal. Imperial will launch an extensive line of seasonal and novelty products based on Marvel’s most popular Super Heroes, including The Amazing Spider-Man, Marvel Heroes, The Hulk, and Iron Man. The new line will be launched in May to the retail Trade, and is available for most channels of distribution. Novelty product is available for shipment at once, and Seasonal products will be available in time for the spring 2009 season.


"Marvel’s amazing Super Heroes and exceptional marketing make this a unique opportunity for us" said Peter Tiger, Co-President Imperial Toy®. Our strong price value, creativity and excellent distribution will yield exceptional results. We have already received strong interest from key trade partners.



About Imperial Toy®:

Founded in 1969 and headquartered in North Hills, CA, Imperial Toy® is a privately held toy manufacturer with a catalogue of some of America’s best-selling toys. Additional  facilities are in Memphis, San Diego, Hong Kong, and Tijuana, Mexico. The company has a wide distribution network which includes leading national stores such as Target, Wal-Mart, Walgreens, K-mart, Kay-Bee Toys, and Toys ‘R Us. The company is the #1 manufacturer of bubbles and bubble toys in the world and the producer of toys for leading children’s entertainment companies including Little Tikes®, Nickelodeon®, Hit Entertainment, Sanrio® and Universal®. For further information, call 818 536 6500 or visit


About Marvel Entertainment, Inc.:

With a library of over 5,000 high-profile characters built over more than sixty years of comic book publishing, Marvel Entertainment, Inc. is one of the world’s most prominent character-based entertainment companies. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios) and publishing (via Marvel Comics), with emphasis on feature films, DVD, consumer products, video games, action figures and role-playing toys, television and promotions. Marvel’s strategy is to leverage its franchises in a growing array of opportunities around the world. For more information visit


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.




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