Integrity Toys, Inc., under license from Hasbro, Inc., has officially released its first six “<3 MLP” (pronounced “heart M-L-P”) fashion figures, a collection that was announced late last year. This high-end collectible series is inspired by and made to honor the fans of the MY LITTLE PONY brand.
This special-edition collection includes six fashion dolls and figures inspired by MY LITTLE PONY brand enthusiasts and fans of all ages. Each fan figure keeps the theme of their favorite MY LITTLE PONY character, wearing clothing and accessories inspired by that pony, complete with a “cutie mark” on their respective figures.
The six figures include:
• sonic_rainboom_92, a fan of RAINBOW DASH;
• sparkling_stargazer, a fan of TWILIGHT SPARKLE;
• rare_form_21, a fan of RARITY;
• appleofmyeye, a fan of APPLEJACK;
• kind_pegasus95, a fan of FLUTTERSHY;
• okie_dokie_party, a fan of PINKIE PIE.
“With beloved characters and messages of friendship, the MY LITTLE PONY brand has captivated fans of all ages through unique and engaging stories” said Alain Tremblay, marketing director of Integrity Toys, Inc. “We are so excited to showcase and honor their fandom through this unique and trendy series of collectible 12-inch figures”. Vaughn Sawyers, head designer for Integrity Toys added, “As MY LITTLE PONY fans are as firmly entrenched themselves in popular culture as the brand itself, and with fans on our own design team, we felt that now was the perfect time for a collection like this. Our lead designer for this collaboration, Jessy Ayala, is a MY LITTLE PONY fan himself, as are many members of our team, so we believe that brings additional authenticity to the project.”
The <3 MLP figures are done in 1:6 scale (approximately 12 inches tall) in limited editions of 500 pieces per style.
This is not the first time Integrity Toys has teamed up with Hasbro, Inc. Integrity also has been producing JEM AND THE HOLOGRAMS collectible dolls under license from Hasbro, Inc. for the past few years.
Pictures and full information on the line, including first-come, first-served pre-order dates and pertinent purchase information can be found at www.integritytoys.com/mlp.
MY LITTLE PONY and all related characters are trademarks of Hasbro and are used with permission. © 2016 Hasbro. All Rights Reserved. Licensed by Hasbro.
About Integrity Toys, Inc.
Integrity Toys is a world-renowned designer, producer and marketer of a variety of collectible dolls, fashion figures and related accessories, with a specialization in high-end fashion dolls. Founded in 1995, Integrity Toys’ extensive experience and capabilities in the field of doll making allows them to create products and programs for many of the world’s best-known retailers, consumer products companies, celebrities and other intellectual property holders.
Integrity currently produces high-end fashion dolls ranging in size from approximately 12-inches to 16-inches tall, under a number of brands, including FASHION ROYALTY, NU. FACE and POPPY PARKER among others. Their products are known for their superior engineering, high-end aesthetics and of course, fashionable, detailed clothing.
For more information about Integrity Toys, Inc. please visit www.integritytoys.com
Hasbro (NASDAQ: HAS) is a global company committed to Creating the World’s Best Play Experiences by leveraging its beloved brands, including LITTLEST PET SHOP, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, and premier partner brands. From toys and games, television programming, motion pictures, digital gaming and consumer product licensing, Hasbro fulfills the fundamental need for play and connection with children and families around the world. The Company’s Hasbro Studios and its film label, Allspark Pictures, create entertainment brand-driven storytelling across mediums, including television, film, digital and more. Through the company’s commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world and to positively impact the lives of millions of children and families. Learn more at www.hasbro.com, and follow us on Twitter (@Hasbro & @HasbroNews) and Instagram (@Hasbro).
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