Introducing Jar Jar Binks MIMOBOT: No Foolin!
April 1, 2013

 Mimoco Announces the Jar Jar Binks™ MIMOBOT® Flash Drive

For Real This Time!

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(BOSTON, MA—April, 1 2013) — Mimoco, creator of the MIMOBOT® line of designer USB flash drives, in collaboration with Lucasfilm, and to celebrate April Fool’s Day, announces the actual release of Jar Jar Binks MIMOBOT USB flash drives. After an upset about the prank release of the character last year, Mimoco has nodded to fans of Jar Jar by making the MIMOBOT an extremely limited reality; only 500 hand-numbered units are now available with up to 128GB of data storage.

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The drive comes preloaded with exclusive Jar Jar Binks Mimory® content including the MimoDesk® personalization suite, which is comprised of Binks-themed wallpapers, icons and avatars. It also comes equipped with MimoByte® sound software, powered with an offering of iconic sounds and character dialogue that play each time a Jar Jar BinksMIMOBOT is inserted or ejected from one’s computer.

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Listen, Jar Jar Binks was a fool. But he was an extremely self-assured fool, and there’s something to be said for that,” explains Jessica Smiley, Director of Social Media at Mimoco. “When mimocult members tried to buy our BinksBOT last year, we said ‘ Gotcha!’ but knew we had to make it right this time around.”

Jar Jar Binks MIMOBOT –  Yes, Mimoco turned the character with the worst memory in the Star Wars universe into a memory storage device! It’s in Jar Jar’s nature to blaze trails, just as he was the first of his kind to sit and serve on the Galactic senate, Binks, a member of the Gungan race – those amphibious humanoid-frog creatures, now joins esteemed Star WarsTM characters like Darth Vader, R2-D2, C-3PO, and a Stormtrooper in MIMOBOT form and function. Jar Jar finally takes his place in the MIMOBOT collection as an ultra limited edition one year after Mimoco announced him as an April Fool’s joke in a run of just 500 hand-numbered units.

The Jar Jar Binks MIMOBOT® is now available exclusively at Mimoco’s online store at www.mimoco.com.

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About Mimoco
Boston-based design house Mimoco fuses the art of contemporary characters with the functionality of personal data storage devices and is well known in both the pop-culture driven Art Toy underground and the high-tech electronic world. The MIMOBOT USB flash drive line includes original characters and licenses from Star Wars, Hello Kitty®, and DC Comics™, to pop-artists like Gary Baseman, David Horvath, and FriendsWithYou™. MIMOBOT flash drives are available in up to 128GB capacities, are Mac and Windows compatible, and include preloaded bonus Mimory® content. Learn more at www.mimoco.com.

About Lucasfilm Ltd.
Lucasfilm Ltd., a wholly owned subsidiary of The Walt Disney Company, is a global leader in film, television and digital entertainment production.  In addition to its motion-picture and television production, the company’s activities include visual effects and audio post-production, cutting-edge digital animation, interactive entertainment software, and the management of the global merchandising activities for its entertainment properties including the legendary STAR WARS and INDIANA JONES franchises. Lucasfilm Ltd. is headquartered in northern California.

Lucasfilm, the Lucasfilm logo, STAR WARS and related properties are trademarks and/or copyrights, in the United States and other countries, of Lucasfilm Ltd. and/or its affiliates. TM & © 2013 Lucasfilm Ltd.  All rights reserved.  All other trademarks and trade names are properties of their respective owners.

 

Copyright © 2013 Mimoco, Inc, All rights reserved.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
Read other articles by Daniel Pickett.

 

 

 

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