Iron Man Week – Day 2 Assemblers
May 1, 2013

Next up in our look at Hasbro’s Iron Man 3 offering are the “Assemblers” line.  These figures appear to be inspired by Hasbro’s Star Wars ‘Droid Factory’ build-a -figure concept, but instead of having to collect parts with other figures you get everything you need in one package and can build from there.  These are 4″ figures have 5 points of articulation, including, semi-ball jointed head, ball jointed shoulders and hips.

Swap parts for hundreds of superhero combinations with the amazing Assemblers Interchangeable Armor System! Each figure comes with 2 interchangeable limbs and a missile launcher. But unlike other Iron Man figures, these arms, legs and head detach! Build them the way you want for your next adventure. Swap parts from other Assemblers figures (sold separately) for even more incredible armor combinations. Built the ultimate in Iron Man technology with this awesome wave of figures!

There are 6 figures in this initial wave.  The line up of wave 1 is: IRON MAN Mark 42, IRON PATRIOT, STARBOOST IRON MAN, STEALTH TECH IRON MAN, WAR MACHINE and HYPERVELOCITY IRON MAN.

Today we will take a look at the Mark 42 Iron Man, Iron Patriot and War Machine figures from the first assortment.

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These figures are available right now in stores and online.  They retail for roughly $9.99.

These samples provided by Hasbro.

Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on,, The Wall Street Journal, The Saturday Evening Post,,,, Boing-Boing,, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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