December 28, 2006


CITY OF INDUSTRY, Calif. – Following explosive growth during the past year and exceptional 2006 holiday sales among major retail chains, Jada Toys and its popular Chub City brand is poised to expand into the consumer electronics market.  Chub City will formally debut its youth-oriented Wrist Mixers, Thumbdrivez, i-Playaz and Radio Control (R/C) vehicles at the 2007 International Consumer Electronics Show (CES), at the SANDS Convention Centerbooth # 69749 on January 8-11 in Las Vegas, Nevada.  Jada will also introduce an Optical Mouse and Flashlight Key Chains based on their top-selling die-cast models.

Chub City appeals to children 6-14 and creatively follows the adventures of six hip ambitious kids who live in a multi-ethnic, animated neighborhood all while cruising in the hottest rides that only Jada can provide (www.chubcity.com).  The Chub City display will be located in the all-new “CE Just for Kids TechZone” which provides an opportunity for companies with products targeted toward this budding market to gain exposure.

One of the nation’s hottest-selling toy lines, Chub City introduced i-Playaz interactive players –character and car models – earlier this year to incredible response.  Featuring sophisticated electronics and well coordinated movements, the Chub City i-Playaz connects to your CD or MP3 Player and dances to the rhythm of your favorite music and features interactive light and sound.  Suggested retail prices range from $24.99 to $29.99.

Chub City’s 2.5 inch Thumbdrivez’ (SRP $4.99) will feature quality die-cast vehicles incorporating a handheld game.  Models include the VW Microbus (skate game), Hummer H2 (Basketball), Mustang GT (Racing) and the Concept Camaro (Racing).  The Wrist Mixer (SRP $9.99) showcases an interactive watch which allows the user to mix his/her own beats and record voices.  Chub City R/C includes 4.5 inch and 9 inch models. 

“This is Jada Toys first time exhibiting at the CES Convention. We are debuting our Toys Electronic Line, which includes many new and exciting gadgets as well as our Radio Control line that has been around for a few years. The CES Convention is the Super Bowl of Electronic conventions, so there is no better place to introduce us to the electronic world than the CES. We are confident that our new Toys Electronic Line will do well,” said Alan Tsao, Vice President of Marketing, Jada Toys, Inc.

Manufactured under the “Jada” brand, the company will also unveil an Optical Mouse based on the 2005 Mustang GT and 1959 VW Beetle and available in both wireless and tethered versions (SRP $9.99 – $19.99).  The Key Chains feature built-in flashlights and several automobile brand/vehicle choices (SRP $4.99).  Jada R/C products include 1:16 Nissan Titan and Hummer H2’s while the Concept Camaro will be available in 1:24 and 1:10 sizes.

MP3 PlayersR/C cars 

Thumbdrivz R/C cars



About Jada Toys

Jada Toys, Inc. (www.jadatoys.com), headquartered in City of Industry, Calif., is a leading manufacturer of authentically licensed and highly stylized die-cast collectible and radio control vehicles, plus toy figures and playsets.  A hit with children and adult collectors, the Jada Toys product line is comprised of such popular brands as BigTime Muscle®, V-Dub$, Donk Box Bubbles™, D-Rod$®, High Profile®, FOR $ALE™, Option D®, and DUB City®.  Jada pioneered the heavily customized, lowered stance and large rimmed look and the company’s distinctive manufacturing techniques, or “Jada Style®” is prized among collectors young and young at heart. Jada’s own equally fun and innovative Chub City® toy line creatively follows the adventures of six hip ambitious kids who live in a multi-ethnic, animated neighborhood all while cruising in the hottest rides that only Jada can provide (www.chubcity.com).


Daniel Pickett
Daniel “Julius Marx” Pickett has been around toys his whole life. The first line he ever collected was Mego’s World’s Greatest Super Heroes line back in the 70s. He has been surrounded by collectables ever since. In 1999 he was confounded by a lack of information and news about some of his favorite toy lines he was collecting. Since he couldn’t find the information he decided to pursue it himself thinking other people might also be interested in the same news. He started writing a weekly column on the toy industry and action figure for a toy news site and in a years time he tripled the sites daily traffic with his updates, reviews and product features. He built relationships with every major toy manufacturer and many sculptors, painters and mold makers. He grew his hobby into a world wide expertise that the industry has embraced. In 2004 he teamed up with his toy buddy Jason “ToyOtter” Geyer and they created their own website www.ActionFigureInsider.com. Daniel has been quoted in both industry and mass media press outlets. Over the years Daniel and AFi have been sought out as experts in the field. Daniel was regularly featured on “Attack of the Show” on the G4 network as the primary contributor to their “Mint On Card” segment, and our front page has been linked to from USA Today’s “Pop Candy” Blog twice. Daniel’s content has also been featured on MSNBC.com, Time.com, The Wall Street Journal, The Saturday Evening Post, CNN.com, AssociatedPress.com Wired.com, Fark.com, Boing-Boing, Gizmodo.com, Ain’t It Cool News, the Official Star Wars blog, Geekologie, G4, CNet and Toy Fare magazine, among many others. He has consulted on toy lines, books, documentaries and TV shows. But all of that really just sounds snooty and “tootin’ his own horn” – the long and short of it is that Daniel loves toys and he LOVES talking about them.
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